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Course Criteria
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3.00 Credits
This course is designed to acquaint the student with the fundamentals of employment law and discriminatory practices inherent to all areas of employment. The legal procedures for recruiting, hiring, promoting, evaluating, using progressive discipline, and dismissing employees will be emphasized. Antidiscrimination laws, company policies and their relationship to the protected classes will be researched and discussed.
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3.00 Credits
This course is designed to provide a basic understanding of the various aspects of personnel management. Emphasis will be placed on topics such as: motivation, supervision, communication, promotion, performance appraisals, interviews, selection process, and job satisfaction.
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3.00 Credits
This broad-based course covers issues facing customer service providers and managers. Emphasis is placed on the importance of striving for excellence in customer service. Topics covered include problem solving, coping with challenging customers, and customer service strategies for both traditional and virtual businesses.
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3.00 Credits
This course examines the process of acquiring, deploying and retaining a workforce of sufficient quantity and quality to create positive impacts on the organization's effectiveness. Emphasis will be placed on designing and managing successful processes, while dealing with environmental challenges such as laws, regulations, current labor market, and organizational control. Strategic, technological, legal and practical issues confronting organizations and their staffing systems will be explored.
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3.00 Credits
This course guides students through the component parts of the business plan and culminates in a comprehensive written business plan. The completion of the document will prepare the student to pursue avenues of funding for the new venture.
Prerequisite:
BUSN 120
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3.00 Credits
The course introduces the methods and techniques used by advertising personnel and agencies in persuading the public to buy. Topics include market research, selection of media, and evaluation and testing of advertising effectiveness. Theory and practice in writing and designing advertising copy is included.
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3.00 Credits
This course examines the role of ethics in business, and the justification for, and the consequences of, managing individual and corporate behavior from an ethical perspective. Readings in business, philosophy, and political science are included to broaden and enrich course content.
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3.00 Credits
This course introduces the student to the many applications of the Internet and social media as it pertains to marketing. The student will learn how social media can be incorporated into a successful marketing plan to influence and engage the target market.
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3.00 Credits
This course is designed to acquaint the student with labor relations and collective bargaining theories, as well as, the core issues of contract negotiating. Real world issues will be discussed and students will resolve issues both verbally through classroom discussion and practice labor negotiations through interactive simulations.
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3.00 Credits
This course introduces the student to the fundamentals of global business. The course stresses the effect of economic, political, legal, technological, and cultural factors on managing a business in the global environment. Management, operations, supply chain, marketing, accounting, and finance are functions considered with the global strategy process. Other topics discussed are emerging markets, currency exchange, regional trading groups, world trade organizations, and current trends in the global market.
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