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Course Criteria
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4.00 Credits
Examination of the historical, social, economic, cultural and political influences that have shaped present-day mass communication and the effects of mass communication industries, contents and processes on contemporary society. Survey of mass communication theories and the interaction of mass communications and society. Offered every spring.
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4.00 Credits
An introduction to designing and creating publications using Adobe InDesign and related programs, as well as an introduction to the theory and practice of designing and producing a variety of publications (from advertisements and business cards to newsletters and magazines) from conception to final product.
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4.00 Credits
A study of selected ancient Greek and Roman epic, dramatic, lyric and theoretical works that have influenced later world literature and thought - especially literature in English. All works are read in translation. Special emphasis is on the relationship of these works to contemporary critical issues. Writers studied vary from year to year but always include most of the following: Homer, Sappho of Lesbos, Aeschylus, Sophocles, Euripides, Aristophanes, Plato, Aristotle, Plautus, Catullus, Virgil, Ovid, Horace and Juvenal. Offered in response to demand.
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4.00 Credits
This course provides a survey of the historical development of the English language from Indo-European roots through dialects of Middle English to modern English dialects around the world. The course also introduces linguistic terminology and theories, and debates socio-linguistic issues like African-American Vernacular English and the survival of minority languages. Alternates with 352
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4.00 Credits
Writing and editing for online media, with an emphasis on understanding the principles of writing for interactive media and applying them to journalism, advertising and public relations.
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4.00 Credits
Advanced reporting and writing techniques, with an emphasis on local, county, and state reporting on government, politics, courts and business. Practice in investigative reporting, information gathering skills, use of federal and state Freedom of Information Acts, and so forth. Rights and responsibilities of public communicators. Offered every spring. Prerequisite: ENG 222
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4.00 Credits
Practice in the techniques of news evaluation, copy editing, headline writing, picture editing, illustration, editorial strategy and design, and layout for the print media. Prerequisite: ENG 222
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4.00 Credits
Introduction to the theory, principles and practices of advertising and public relations, including market research, planning and designing messages, and media selection and scheduling. Study of the economic and social influences of advertising and public relations and the role and responsibilities of advertising and public relations practitioners.
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4.00 Credits
Practice in the principles of radio and television production and their application in journalism, advertising and public relations. Prerequisite: ENG 222 or permission
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4.00 Credits
Practice in planning, research, reporting, writing and marketing nonfiction articles to general and specialized magazines and newspapers.
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