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ENG 250: Mass Communications and Society
4.00 Credits
Albright College
Examination of the historical, social, economic, cultural and political influences that have shaped present-day mass communication and the effects of mass communication industries, contents and processes on contemporary society. Survey of mass communication theories and the interaction of mass communications and society. Offered every spring.
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ENG 255: Desktop Publishing
4.00 Credits
Albright College
An introduction to designing and creating publications using Adobe InDesign and related programs, as well as an introduction to the theory and practice of designing and producing a variety of publications (from advertisements and business cards to newsletters and magazines) from conception to final product.
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ENG 255 - Desktop Publishing
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ENG 270: The Classical Heritage
4.00 Credits
Albright College
A study of selected ancient Greek and Roman epic, dramatic, lyric and theoretical works that have influenced later world literature and thought - especially literature in English. All works are read in translation. Special emphasis is on the relationship of these works to contemporary critical issues. Writers studied vary from year to year but always include most of the following: Homer, Sappho of Lesbos, Aeschylus, Sophocles, Euripides, Aristophanes, Plato, Aristotle, Plautus, Catullus, Virgil, Ovid, Horace and Juvenal. Offered in response to demand.
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ENG 270 - The Classical Heritage
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ENG 301: Introduction to the Historical Study of Language
4.00 Credits
Albright College
This course provides a survey of the historical development of the English language from Indo-European roots through dialects of Middle English to modern English dialects around the world. The course also introduces linguistic terminology and theories, and debates socio-linguistic issues like African-American Vernacular English and the survival of minority languages. Alternates with 352
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ENG 314: Writing for the Web
4.00 Credits
Albright College
Writing and editing for online media, with an emphasis on understanding the principles of writing for interactive media and applying them to journalism, advertising and public relations.
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ENG 314 - Writing for the Web
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ENG 315: Public Affairs Reporting
4.00 Credits
Albright College
Advanced reporting and writing techniques, with an emphasis on local, county, and state reporting on government, politics, courts and business. Practice in investigative reporting, information gathering skills, use of federal and state Freedom of Information Acts, and so forth. Rights and responsibilities of public communicators. Offered every spring. Prerequisite: ENG 222
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ENG 315 - Public Affairs Reporting
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ENG 316: Editing and Print Production
4.00 Credits
Albright College
Practice in the techniques of news evaluation, copy editing, headline writing, picture editing, illustration, editorial strategy and design, and layout for the print media. Prerequisite: ENG 222
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ENG 316 - Editing and Print Production
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ENG 317: Public Relations and Advertising
4.00 Credits
Albright College
Introduction to the theory, principles and practices of advertising and public relations, including market research, planning and designing messages, and media selection and scheduling. Study of the economic and social influences of advertising and public relations and the role and responsibilities of advertising and public relations practitioners.
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ENG 317 - Public Relations and Advertising
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ENG 318: Broadcast Production
4.00 Credits
Albright College
Practice in the principles of radio and television production and their application in journalism, advertising and public relations. Prerequisite: ENG 222 or permission
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ENG 319: Feature Writing
4.00 Credits
Albright College
Practice in planning, research, reporting, writing and marketing nonfiction articles to general and specialized magazines and newspapers.
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