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  • 2.00 Credits

    2 credits. Spring This continuation of VDE 2450 provides students with an introduction to motion and interactive graphics. Workshops on software applications like After Effects and Flash lead to an integrated approach to designing with the photo and page-layout applications learned in VDE 2450. Required for graphic design majors; offered as NME 3180 for new media majors. Prerequisite: VDE/NME 2450
  • 4.00 Credits

    4 credits. Fall Students are encouraged to further explore and develop individualized approaches to typographic problems, with emphasis on experimentation, communication, and advanced application of typography. Projects focus on typographic metaphor and text typography. Areas of investigation include: the shape, texture, and division of text; typographic grid; advanced problems of word/image relationships. Required for graphic design majors. Prerequisite: VDE 2600
  • 4.00 Credits

    4 credits. Spring This seminar explores current issues of theory, methodology, and practice confronting graphic designers through readings, discussions, and written and designed responses. Topics include: modern and postmodern art and design manifestos; semiotics, deconstruction, structuralism, and feminism; the role of the graphic designer within society; branding, plagiarism, and copyright law; designing for a digital world and global economy. Students produce a final research project. Open to students interested in design; highly recommended for graphic design majors.
  • 4.00 Credits

    4 credits. Spring Focuses on print communication, primarily graphic design, in the Western world from the late 19th century to the present. A brief summary of important historical precedents launches a chronological series of lectures on significant movements and individuals, and the economic, political, and technological developments that have influenced modern and contemporary print communication. Required for graphic design majors.
  • 4.00 Credits

    4 credits. Special topic (offered irregularly) An investigation of advanced problems in typography (e.g., type design, manipulation of preexisting letterforms, proportional systems, legibility, critical theory, information design, and developments in technology). This course helps students gain control and authorship over type beyond the choices available on the computer. Participants learn about decisions inherent in developing alphanumeric systems and analyze historical and contemporary examples of typographic innovation. Prerequisite: VDE 3200
  • 4.00 Credits

    4 credits. Every semester A comprehensive study of the p rocesses and pro c e d u res used in producing works of design, with emphasis on preparation for print media, primarily off s e t lithography. Intensive workshops cover letterpress and scre e n printing, fle x o g r a p h y, and digital print processes like HP Indigo and large format inkjet. Attention is given to commercial printing papers, finishing procedures (e.g., die cutting, foil stamping, binding techniques), digital prepress, and photographing for print. Field trips may include a commercial offset plant, laser die-cut operation, and paper mill. Required for graphic design majors. Prerequisite: VDE 2600
  • 4.00 Credits

    4 credits. Spring This hands-on intensive bookbinding workshop investigates the relationship between content and book structures. Students follow the development of the book from scrolls to case-bound sewn books from the perspective that the way a book is made structures what it communicates.
  • 4.00 Credits

    4 credits. Fall This course emphasizes the development and evaluation of word and image through advanced studies and pragmatic applications. Development of an identity system, applied printed and electronic matter, issues of imagery, relationship to audience, ethics, information theory, and research methods are explored. Students are encouraged to explore the balance between individualized approaches, vision, and appropriateness. Required for graphic design majors. Prerequisite: VDE 2600
  • 4.00 Credits

    4 credits. Spring Focusing on applications of 3-D visual communications (e.g., packaging, exhibition, signage design), students explore problems of human and environmental scale, display typography, interactivity, object containment and reflection, visual systems, and color through a variety of applied projects. Construction techniques, model making, and familiarity with materials are balanced with concerns for relationship of form, function, and idea. Required for graphic design majors. Prerequisite: VDE 3510
  • 4.00 Credits

    4 credits. Spring The attraction and satisfaction of making multiple copies of an artwork are investigated. Students produce a series of multiples in various media like offset (bumper stickers, wallpaper), photo silkscreen (boxes, packaging, signs), letterpress (tags, imprinted pencils), INT rub-off lettering (dice), laser printing, stencils and flexography (matchbooks), photography and diazo. The history of multiples is also explored. Prerequisite: Permission of instructor
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