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  • MGMT 370: @Entrepreneurship

    3.00 Credits
    SUNY College at Potsdam

    MGMT 370 -- @Entrepreneurship (3) This course is a survey of the practice of entrepreneurship and small business management. Topics include entrepreneurial process, characteristics of entrepreneurs, starting new ventures, business plans, and the entrepreneurial life cycle. Students will apply entrepreneurial knowledge to the process of creating an individual business plan term project. Prerequisite: MGMT 301, MKTG 301, ACCT 201. As demand warrants.
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  • MGMT 395: @special topics

    3.00 Credits
    SUNY College at Potsdam

    MGMT 395 -- @Special Topics (3)
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  • MGMT 410: @Operations Management

    3.00 Credits
    SUNY College at Potsdam

    MGMT 410 -- @Operations Management (3) This course introduces the primary operations activities in manufacturing and service organizations. Topics include operations strategy for goods and services, TQM, goods and services design, process and capacity design, layout design, supply chain management, project management, inventory management for independent and dependent demand (MRP), aggregate scheduling, and short-term scheduling. Spreadsheets and/or commercial software will be used for quantitative analysis whenever possible. Prerequisites: MGMT 301 and one of CIS 125, MATH 125, STAT 100. Fall and Spring.
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  • MGMT 420: @Leadership In Organizations

    3.00 Credits
    SUNY College at Potsdam

    MGMT 420 -- @Leadership in Organizations (3) This course is a survey of theory, research, and practice of leadership in formal organizations. Topics include leadership behaviors, participative leadership, sources of power, the influence process and managerial effectiveness, managerial traits and skills, charismatic leadership, strategic leadership by top executives, and leadership in decision-making groups. Prerequisite: MGMT 301. Spring.
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  • MGMT 445: @Mergers & Acquisitions

    3.00 Credits
    SUNY College at Potsdam

    MGMT 445 -- @Mergers & Acquisitions (3) This course introduces the basic strategic, financial,and managerial aspects of corporate mergers and acquisitions. It covers key issues of acquisition valuation and negotiation, strategic synergy, and the integration aspects of human resources, organizational behavior,and operations. Students will learn to spot potential merger, acquisition, and divestiture opportunities, to assess the financing and stock market impacts, and apply various valuation techniques including discounted cash flows, book values, and ratio analysis. Taught Spring.
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  • MGMT 490: @Strategic & Global Management

    3.00 Credits
    SUNY College at Potsdam

    MGMT 490 -- @Strategic and Global Management (3) This course focuses on the strategic functions and responsibilities of top management in guiding, shaping, and achieving the directions for the total organization. Theories and principles of strategy will be applied to local, national, and global organizations. Topics include organizational vision, mission, strategies, tactics, and implementation. Prerequisites: MGMT 301, MKTG 301, and Senior standing. Fall and Spring. Gen Ed: WI credit.
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  • MGMT 495: @special topics

    3.00 Credits
    SUNY College at Potsdam

    MGMT 495 -- @Special Topics (3)
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  • MKTG 301: @Principles Of Marketing

    3.00 Credits
    SUNY College at Potsdam

    MKTG 301 -- @Principles of Marketing (3) This course focuses on theories and strategies that marketing managers use to create competitive advantage for the organization. The marketing process of planning and implementing the conception, pricing, promotion, and distribution of ideas, goods and services will be emphasized. The course includes the creation of a group-oriented marketing plan term project. Fall and Spring. Gen Ed: SI credit.
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  • MKTG 320: @Princ Of Advertising & Promo

    3.00 Credits
    SUNY College at Potsdam

    MKTG 320 -- @Principles of Advertising and Promotion (3) This course focuses on advertising and promotion from the advertiser's point of view. It explores marketing institutions in consumer advertising, business advertising, sales promotion, direct response, personal selling and public relations. Topics also include media and strategy, advertising research and creating the copy. The course includes a hands-on team project that is a complete advertising campaign. Prerequisite: MKTG 301. Fall.
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  • MKTG 370: @Business-To-Business Marketng

    3.00 Credits
    SUNY College at Potsdam

    MKTG 370 -- @Business-to-Business Marketing (3) This course will deal with marketing in business to business markets with emphasis on strategic marketing management, buyer behavior and competitive analysis, sales management, new product management, and international issues. Topics will also include marketing planning, organizational buyer behavior, business marketing channels, and the marketing mix elements. It will combine theory and practice. Students will have a practical knowledge of business buyers and their purchase involving extensive decision-making and the consideration of multiple options and vendors. Fall. Prerequisite: MKTG 301.
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