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Course Criteria
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0.00 - 99.00 Credits
No course description available.
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3.00 Credits
Analysis of the various techniques and problems involved in management of telecommunication industries including broadcast, cable television, telephony, and Internet. Topics examined include general theories of management, industry structures, audience research, content, sales and marketing, business and finance, and industry ethics.
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3.00 Credits
Assessment of the regulatory framework and major legal issues of the mass media. Examination of ethical issues in the media as well as principles and concepts of ethical theory.
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3.00 Credits
This capstone experience focuses on strategic public relations management. Students will develop a campaign for a real client, with an emphasis on formative research, objectives, strategy, tactics, and evaluation, as well as engage in a news conference and client presentation.
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3.00 Credits
Provides a comprehensive investigation into various theoretical and metatheoretical perspectives which currently direct theory building and research in communication. Emphasis on critical thinking as literature in the field is investigated and evaluated in light of accepted scientific criteria.
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3.00 Credits
The capstone experience will encourage students to put together everything they have learned in the journalism major and to do it across media. Students will prepare a project for their portfolio emphasizing the media track and the subject areas of emphasis they have chosen, but will work with other students to integrate their work across print, broadcast and Internet platforms. The work will also be posted on a departmental web site, where the resulting work will be available to the general public.
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3.00 Credits
Examination and practice of advanced sound design, production with ancillary equipment, and multitrack recording techniques for broadcast applications.
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1.00 - 3.00 Credits
An in-depth seminar on advanced topics in public relations that are not fully-covered, or covered at all, in other courses.
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4.00 Credits
Exploration and execution of steps involved in writing and producing a documentary: preliminary research, program concept, aesthetic and ethical issues, target audience, outline, research, interviews, treatment, script, and production.
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4.00 Credits
The first semester of a two-semester capstone course in non-fiction video production. Topics include treatments, preproduction, interviewing, genres of documentaries, and ethics. Students produce several documentaries in different styles and prepare proposals for a larger project
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