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Course Criteria
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3.00 Credits
Students learn basic research and planning principles associated with public relations writing and how to prepare an assortment of public relations documents. Associated Press (AP) style is reinforced and students learn how to construct news releases, media advisories, fact sheets, position statements, features and fliers. Students will begin portfolio building.
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3.00 Credits
Analysis of classic and contemporary public relations cases in industry, labor, education, government, social welfare and trade associations.
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3.00 Credits
Techniques in print and Internet journalism, focusing on story structure as well as layout and design. News gathering techniques in the field and online are emphasized. Students will create an in-class newspaper and Internet site highlighting stories produced in class. Editing skills for the copy editor with emphasis on news judgment, news style and legal considerations are also covered.
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3.00 Credits
The study and practice of writing for print and the Internet. Techniques in crafting both short and long format stories for publication are emphasized. Various writing styles are covered, including hard news, feature reporting and news commentary. Students will be expected to contribute stories to the campus newspaper for possible publication.
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3.00 Credits
Introduction to audio and video production techniques with immersion into digital software used in professional news gathering. Conversion of radio, television and web news writing is emphasized. Students will research, cover, write and produce news reports to be delivered across multiple media platforms.
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3.00 Credits
Builds on skills students mastered in COMM 348. Writing and production techniques are emphasized. Students will center efforts on producing quality news reports under extreme deadline pressure. Course focuses on critical analysis of student work. Professional standards are encouraged and maintained. Students are expected to produce news reports, which will be submitted to campus media outlets, including WNYF-TV, The Leader and the Fredonia Radio Systems.
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3.00 Credits
Examination of the historical, technical, economic and regulatory status of communications technologies such as cable television, satellites, telephone, and computer communications. Discussion of general communication systems theory of video, audio and data communication including analog and digital signal transmission.
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3.00 Credits
Refining skills and techniques acquired in COMM 251; more emphasis on announcing and interviewing; understanding the ethical and legal perspectives of audio material; introduction to the design, scripting, production and promotion of audio content for any application (e.g. radio, TV, film, web).
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3.00 Credits
Basic skills and techniques for shooting video outside the studio in ENG and EFP configurations, and for editing on non-linear video editing systems, camera lighting, sound and editing skills applicable to news, commercials, documentary, narrative, and art of music video.
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3.00 Credits
Electronic news gathering and studio news techniques in the context of a weekly news program. Legal and ethical issues in news gathering.
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