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COMM 201: Rhetoric and Criticism
3.00 Credits
SUNY at Fredonia
Study of human discourse (oral and mediated) as a rhetorical communication process from an historical perspective. Developments in rhetorical and western intellectual thought will be examined for their influence and contributions to rhetorical theory. The main goal of the course is to develop knowledge of and ability to apply rhetorical thought in the analysis of messages.
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COMM 221: Interpersonal Communication
3.00 Credits
SUNY at Fredonia
The course focuses on the description, explanation and analysis of communicative behavior related to interpersonal relations. As a skills-based course, the students will apply the course concepts to aid in comprehension and appreciation of how communication works in relationship development, maintenance, and termination.
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COMM 222: Principles of Public Relations
3.00 Credits
SUNY at Fredonia
Students learn the basic theories, history, ethical codes, and practices of public relations; how to write according to Associated Press style; and also how to prepare basic written documents such as news releases and news advisories.
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COMM 222 - Principles of Public Relations
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COMM 230: News Gathering
3.00 Credits
SUNY at Fredonia
The course will emphasize the news gathering process/reporting across media, as well as some basic news writing. Areas covered will include identifying subjects for stories/research, basic research techniques, interviewing, beat coverage, computer-assisted/data-based research, background, special considerations of various coverage areas, and challenges specific to individual media. Special emphasis will also be given to the ethical and legal implications of various news gathering methods.
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COMM 230 - News Gathering
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COMM 231: Storytelling: Words, Images, Sound
3.00 Credits
SUNY at Fredonia
Storytelling will emphasize the presentation aspect of journalism: how information is conveyed to the reader/viewer/listener. Among the topics covered will be identifying good stories, leads and story structures across media, identifying the heart of a story and the best way to tell it, how words, images and sounds interact, and how to engage the audience. Special emphasis will also be given to fairness and ethical implications of how a story is told.
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COMM 231 - Storytelling: Words, Images, Sound
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COMM 232: Critical Analysis of Journalism
3.00 Credits
SUNY at Fredonia
Introduces students to terms, issues and debates in contemporary media theory. Students will read theoretical texts exploring, for example, the nature of truth, the rise of objectivity, and ambiguity of signs (language, image, sound). The relationship of U.S. journalism to global media will also be a focus in the course, allowing students to understand the functions of critique in contemporary journalism. Additional topics include an exploration of alternative journalism practices in the U.S. and globally such as the impact of the community and public journalism movements, the role of the feminist and ethical press, and the impact of the Internet.
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COMM 235: Introduction to Business Communication
3.00 Credits
SUNY at Fredonia
The highly practical course focuses on the critical communication skills involved in effective written and oral communication while emphasizing applications of communication concepts in the world of business. Students will be able to engage in application exercises, build their exploratory skills, and confront problems of diversity. The course is cross-listed with BUAD 235.
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COMM 235 - Introduction to Business Communication
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COMM 244: Introduction to Social Media
3.00 Credits
SUNY at Fredonia
This course will introduce students to the various means of social networking and its effect on the practice of public relations. Students will engage in hands-on applications.
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COMM 251: Audio Production I
3.00 Credits
SUNY at Fredonia
Introduction to audio production equipment and its operation. Focus on listening skills; sound design; developing an ability to understand and use sound effectively and the ethical use of persuasive techniques. Principles of writing for the ear examined and practiced; editing, announcing, and interviewing introduced.
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COMM 253: Digital Audio Production
3.00 Credits
SUNY at Fredonia
Students in this class will master the basics of Pro Tools, Soundtrack Pro, and Adobe Audition. Students will learn to utilize the audio software systems to produce audio productions for radio television and video productions.
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