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Course Criteria
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3.00 Credits
3, 3/0 Survey course on concepts, policies, and practices in product marketing and service. The decision-making process in marketing.
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3.00 Credits
3, 3/0 Prerequisite: BUS 320. Foundations and rationale for Internet marketing. Marketing objectives and strategies for Web sites, online promotion, and advertising. Web site design tools, research on customers, and legal and ethical issues. Students evaluate Web sites and design their own online marketing sites.
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3.00 Credits
3, 3/0 Foundation in sales principles and techniques. Emphasis on the personal development of sales skills, analysis of characteristics, behavior, and motivation of buyers, and the use of the selling process to achieve customer satisfaction.
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3.00 Credits
3, 3/0 Prerequisites: Successful completion of English composition/basic communication competency requirement and upper-division status. Fundamental principles and tools for effective communication within organizations. Experiential exercises will be used to assist in developing written and oral communication skills.
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3.00 Credits
3, 3/0 Prerequisite: Business major. Theoretical and practical knowledge in the major areas of human resource management including selecting, training, developing, evaluating and compensating employees.
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3.00 Credits
3, 3/0 The science of merchandising management together with the trends of merchandising.
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3.00 Credits
3, 3/0 Prerequisite: BUS 320. Introduction to the field of advertising, including discussion of research, target marketing, media selection and evaluation, goal setting and budgeting, and the development of advertising campaigns.
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3.00 Credits
3, 3/0 Prerequisite: BUS 327. Principles of communication and advertising in non-print media. Coordination of sales promotion activities and its effect on business, organizations, industries and individuals.
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3.00 Credits
3, 3/0 Sales management function within modern organizations including sales-force operation, sales strategies, leadership, ethics, recruitment, selection, and motivation of staff. Sales management as a vital business function within the context of a global economy.
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3.00 Credits
3, 3/0 Prerequisite: BUS 320. Marketing-oriented thinking in today's competitive environment; analyzing needs, identifying opportunities, and bringing valued offers to targeted customer groups; analyzing, planning, implementing, and controlling marketing strategies. Includes recent themes: customer relationship management, technology/Internet revolution, brand building, and global marketing from a marketing manager's perspective.
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