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BUS 320: Principles of Marketing
3.00 Credits
Buffalo State SUNY
3, 3/0 Survey course on concepts, policies, and practices in product marketing and service. The decision-making process in marketing.
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BUS 321: Marketing on The Internet
3.00 Credits
Buffalo State SUNY
3, 3/0 Prerequisite: BUS 320. Foundations and rationale for Internet marketing. Marketing objectives and strategies for Web sites, online promotion, and advertising. Web site design tools, research on customers, and legal and ethical issues. Students evaluate Web sites and design their own online marketing sites.
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BUS 323: Sales Methods And Techniques
3.00 Credits
Buffalo State SUNY
3, 3/0 Foundation in sales principles and techniques. Emphasis on the personal development of sales skills, analysis of characteristics, behavior, and motivation of buyers, and the use of the selling process to achieve customer satisfaction.
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BUS 323 - Sales Methods And Techniques
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BUS 324: Business Communication
3.00 Credits
Buffalo State SUNY
3, 3/0 Prerequisites: Successful completion of English composition/basic communication competency requirement and upper-division status. Fundamental principles and tools for effective communication within organizations. Experiential exercises will be used to assist in developing written and oral communication skills.
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BUS 325: Human Resource Management
3.00 Credits
Buffalo State SUNY
3, 3/0 Prerequisite: Business major. Theoretical and practical knowledge in the major areas of human resource management including selecting, training, developing, evaluating and compensating employees.
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BUS 326: Introduction to Merchandising
3.00 Credits
Buffalo State SUNY
3, 3/0 The science of merchandising management together with the trends of merchandising.
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BUS 326 - Introduction to Merchandising
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BUS 327: Advertising Concepts And Practices
3.00 Credits
Buffalo State SUNY
3, 3/0 Prerequisite: BUS 320. Introduction to the field of advertising, including discussion of research, target marketing, media selection and evaluation, goal setting and budgeting, and the development of advertising campaigns.
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BUS 327 - Advertising Concepts And Practices
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BUS 328: Advanced Advertising Campaign Management
3.00 Credits
Buffalo State SUNY
3, 3/0 Prerequisite: BUS 327. Principles of communication and advertising in non-print media. Coordination of sales promotion activities and its effect on business, organizations, industries and individuals.
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BUS 329: Sales Management
3.00 Credits
Buffalo State SUNY
3, 3/0 Sales management function within modern organizations including sales-force operation, sales strategies, leadership, ethics, recruitment, selection, and motivation of staff. Sales management as a vital business function within the context of a global economy.
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BUS 330: Marketing Management
3.00 Credits
Buffalo State SUNY
3, 3/0 Prerequisite: BUS 320. Marketing-oriented thinking in today's competitive environment; analyzing needs, identifying opportunities, and bringing valued offers to targeted customer groups; analyzing, planning, implementing, and controlling marketing strategies. Includes recent themes: customer relationship management, technology/Internet revolution, brand building, and global marketing from a marketing manager's perspective.
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