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  • BUS 369: Marketing of New Products

    3.00 Credits
    Stony Brook University

    Techniques for conceptualization, design, development, testing, and launch of new products from marketers perspective. Identification of applicable products feature design/positioning for different target markets shown through use of various quantitative and qualititave techniques. Course is equally applicable for physical goods, services, and digital/information products. Focus on new (radical, discontinuous) products versus product extensions. This course may not be taken for credit in addition to BUS 368.
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  • BUS 370: Lean Practices in Operations

    3.00 Credits
    Stony Brook University

    Global competitive forces are driving the adoption of lean practices in servie, retail, and production operations. Using examples from diverse industry leaders such as Wal Mart, Dell, McDonald's, and Toyota, this course examines teh application of the Seven Deadly Wastes, Just-in-Time, Value Stream Mapping, and Supply Chain Alliances.
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  • BUS 371: Supply Chain Management

    3.00 Credits
    Stony Brook University

    Analysis of the activities and mechanics of purchasing and materials management. Emphasizes make vs. buy decisions in the private and public sectors, single vs. multiple sourcing, competitive bidding vs. negotiations, delivery system logistics, purchasing ethics and vendor relations, international purchasing, ISO 9000 and computerized inventory systems. This course may not be taken for credit in addition to BUS 373.
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  • BUS 372: Quality Management

    3.00 Credits
    Stony Brook University

    The philosophies, tools, and techniques to identify and meet internal and external customer needs. Emphasis on the importance of satisfying the customer's perception of quality as a strategic necessity in Operations Management. Topics include Total Quality Management (TQM), quality control, statistical process control, and Six Sigma.
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  • BUS 373: Supply Chain and Environmental Management

    3.00 Credits
    Stony Brook University

    The course provides an analysis of the activities and mechanics of purchasing and materials management with emphasis on sustainable practices and their influence on buy-make decisions, including private and public sector and deals with issues of single versus multiple sourcing, competitive bidding versus negotiations, the logistics of delivery systems, purchasing ethics and vendor relations, international purchasing, ISO 9000, ISO 14000 (sustainability standards) and computerized inventory systems, such as radio frequency identification (RFID) and executable internet applications. Sustainability issues include environmental impact in the area of raw material extraction, value-added conversion/treatment, waste management, packaging, distribution, and recycling by the end user/consumer. This course may not be taken for credit in addition to BUS 371.
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  • BUS 374: Environmental Impact of Business

    3.00 Credits
    Stony Brook University

    This course provides an overview of standards, methods, and strategies for environmental impact assessment and policy implementation. Areas for analysis include energy consumption, raw materials, recycling, transportation, emissions, waste, and product and service materials and manufacturing processes. Legal requirements and regulation are examined for the U.S. and other countries. Case studies involving leading-edge companies. are examined. ISO 14000 standards are discussed, as they provide the basis for corporate environmental impact audit and goal setting.
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  • BUS 380: Honors - Research Methods

    3.00 Credits
    Stony Brook University

    Prepares students for business research and the honors research project. Practical business applications drawn from a variety of functional areas including strategic management, marketing, operations, finance, and human resource management. Industries include high technology, retail, banking, and manufacturing. Research methodologies include survey design, interviewing, observational methods, and experimental design. Research process includes problem finding, literature review, and proposal writing.
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  • BUS 382: Honors - Organizational Behavior Research

    3.00 Credits
    Stony Brook University

    Focus on the use of survey and experimental social science methods in developing and empirically testing hypotheses and theories concerning the behavior of individuals and groups in organizations. Theoretical frameworks for analyzing behavior drawn from an array of disciplines including social and cognitive psychology and behavioral decision making. Practical business applications drawn from a variety of functional areas including strategic management, marketing, and human resource management, as well as from industries including high technology, retail, and the law. Research methodologies including survey design, experimental design, analysis of variance, and multiple regression techniques.
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  • BUS 383: Social Entrepreneurship

    3.00 Credits
    Stony Brook University

    Students explore the concept of social entrepreneurship, including motivation and skills for advocacy, entrepreneurship, and leadership. Topics include forms of social entrepreneurship (private, public, and not-for-profit), venture capital and fund raising, market analysis, marketing, communications, human resources, and human relations, including negotiation and conflict resolution methods. Students will explore models of corporate social responsibility, university service to the community, and grass-roots ventures spawned by perceived need and the will to make a difference. Students work in teams to develop a strategic business plan for their own venture and present their proposals to the class.
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  • BUS 384: Honors - Operations Research and Management

    3.00 Credits
    Stony Brook University

    Familiarizes students with a variety of operations research methods used in order to support effective decision making in business settings and for the development of creative applications of operations research methodology in the business settings of their choice.
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