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Course Criteria
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3.00 Credits
Credits: 3 Prerequisites: COM 101 Corequisites: None Type: LEC Studies the role of media and polling in a political campaign. Students combine the theory of political communication and the methodology of polling with practical experience of interacting with political professionals, conducting a poll, and viewing tapes of campaign commercials and speeches/debates.
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3.00 Credits
Credits: 3 Prerequisites: Communication major, COM 101 Corequisites: None Type: LEC Covers all aspects of the role of communication in the process of marketing goods and services. Specifically, the course covers the design and implementation of marketing information systems, organizational communication within market-driven companies, market research (focus groups, survey, and experimental methods), product design and testing, and the development of communication campaigns, including message design and placement.
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3.00 Credits
Credits: 3 Prerequisites: COM 101, COM 240 Corequisites: None Type: SEM Analysis of various aspects of electronic and print media.
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3.00 Credits
Credits: 3 Prerequisites: COM 101, COM 441 Corequisites: None Type: SEM Provides an opportunity for students to work in-depth on specific projects. Participants design and execute public relations plans which include writing, media placement, speech writing, and evaluation. A good basic understanding of public relations functions and terminology as well as excellent writing skills are musts.
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3.00 Credits
Credits: 3 Prerequisites: COM 101, COM 125; COM 398 recommended Corequisites: None Type: LEC Investigates the relationship of new media technologies to the mediated environment at large. Examines the ways in which media institutions, media policy, and media use are changing in an era of increased information exchange.
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3.00 Credits
Credits: 3 Prerequisites: COM 101, COM 443 Corequisites: None Type: SEM Studies planning, preparation and presentation of comprehensive advertising campaigns. Student teams produce all aspects of the campaign from conception to presentation. A good foundation of knowledge of the advertising industry is a must.
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3.00 Credits
Credits: 3 Prerequisites: COM 101, COM 40 Corequisites: None Type: LEC Studies world media systems with a comparative analysis approach and from a global perspective. Especially, the course relates many aspects of the world media systems to the current trend of globalization.
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3.00 Credits
Credits: 3 Prerequisites: COM 101, COM 40 Corequisites: None Type: LEC Provides an understanding of the legal system and laws affecting mass communication in the U.S. Students will investigate the history of media law, the reasons for regulatory differences among media, policy issues, and a number of issues including First Amendment rights, defamation, intellectual property rights, and the Fair Use doctrine.
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3.00 Credits
Credits: 3 Prerequisites: COM 101, COM 441 Corequisites: None Type: LEC This class will introduce students to the ways in which public relations practitioners use the Internet and other new technologies, including e-mail, electronic newsletters, electronic magazines, World Wide Web sites, digital pressrooms, discussion groups, online events, and videoconferences. Students will design public relations plans for clients utilizing these or other new technologies.
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3.00 Credits
Credits: 3 Prerequisites: Permission of Instructor, COM 101 Corequisites: None Type: SEM Content varies each semester. Topics include television newscasting, mass communication and cultural studies, contemporary media issues, daytime TV/soaps, information systems, and communication technology.
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