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Course Criteria
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3.00 Credits
The theories, research methods, and empirical research findings related to the effects of mass communication on individuals and society. Prerequisite(s): A Com 238 and A Com 265, or permission of instructor.
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3.00 Credits
Communication between people from different cultures and/or subcultures, including racial and ethnic groups. Focus is upon appropriate theories, concepts, research findings, and practice in intercultural settings. Prerequisite(s): A Com 265, or permission of instructor.
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3.00 Credits
The purpose of this course is to challenge traditional assumptions about persuasion with the everyday practice of persuasion in our mediated world, and vice versa. At the end of the course the student should have acquired an understanding of effective techniques of persuasion and propaganda, an appreciation for how these are applied in practices such as advertising and public relations campaigns, and an appreciation of the problems of persuasion that challenge contemporary corporations. Prerequisite(s): junior or senior standing, or permission of instructor.
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3.00 Credits
The patterns of communication behavior in everyday life. Emphasizes both language and nonlanguage behavior, and the various social contexts in which interaction occurs. Topics include social and cultural rules for structuring messages and the basis for interpreting behaviors. Course includes major components in both theory and research on this topic, including a research paper. Course will be scheduled intensively during the semester to reflect the number of credits to be earned. Prerequisite(s): junior or senior class standing. May not be offered in 2008-2009.
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3.00 Credits
Radio is an essential component in understanding the shape and texture of contemporary American culture and identity. This course explores the medium of radio, its history and its influence in shaping the ways Americans have imagined themselves through the 20th century and into the 21st century. The course also explores listening and the distinctiveness of radio as a medium of mass communication; the role of radio in creating belief in national identity; the creation of radio audiences; the emergence of broadcast journalism; sports and talk radio as cultural practices; the music industry, commercialism, and corporate influence in radio; and, finally, the persistence of radio despite the emergence of TV and computers. Prerequisite(s): junior or senior standing, or permission of instructor.
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3.00 Credits
Possibly the most important technological innovation of the latter half of the 20th century, computer-mediated communication is revolutionizing interaction in the global village. This course explores how social life is accomplished in a variety of Internet CMC systems, including threaded email forums, instant messaging, chat rooms, videoconferencing, and World Wide Web pages.
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3.00 Credits
Empirical approaches to attitude and behavior change brought about by communication. Prerequisite(s): A Com 265 or permission of instructor. May not be offered in 2008-2009.
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3.00 Credits
Application of the student's critical skills to the rhetoric of a particular public figure or movement; or to the rhetorical practice of a particular historical period or genre of public persuasion, such as television advertising, propaganda in mass movements, American campaign rhetoric. A Com 378Z is the writing intensive version of A Com 378. May be repeated for a total of 15 credits with changes in topic. Prerequisite(s): junior or senior class standing, or permission of instructor.
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3.00 Credits
A Com 378Z is the writing intensive version of A Com 378; may be repeated for a total of 15 credits when topic differs. Prerequisite(s): junior or senior class standing, or permission of instructor.
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3.00 Credits
Social movements are unique because, lacking other financial and political resources; they must rely upon rhetoric and persuasion. This course surveys the major approaches for studying the rhetoric of social movements and uses a case study approach to identify, describe, and evaluate the rhetoric of current social movements. Prerequisite(s): junior or senior class standing, or permission of instructor.
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