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BADM 290B: Spec Projects Bus Adm
3.00 Credits
SUNY College of Agriculture and Technology at Cobleskill
An independent or small group study course designed to permit an individual student or a group of students, under the supervision of a faculty member, to pursue on their own initiative toipcs or projects of their own design in which they have a special interest. Prerequisites: Second-year Business Administration major in good academic standing and with consent of the Business Administration faculty. Students are required to submit a written proposal which includes a description of the project, its duration, educational goals, method of evaluation and number of credits to be earned.
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BADM 290C: Spec Projects Bus Adm
3.00 Credits
SUNY College of Agriculture and Technology at Cobleskill
An independent or small group study course designed to permit an individual student or a group of students, under the superivison of a faculty member, to pursue on their own initiative topics or projects of their own design in which they have a special interest. Prerequisites: Second-year Business Administration major in good academic standing and with consent of the Business Administration faculty. Students are required to submit a written proposal which includes a description of the project, its duration, educational goals, method of evaluation and number of credits to be earned.
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BADM 290C - Spec Projects Bus Adm
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BADM 300: Management Communications
3.00 Credits
SUNY College of Agriculture and Technology at Cobleskill
This course is designed to provide the student with the range of communication issues a manager will face in the future. Enduring issues on how to write and speak effectively and devise a successful communications strategy as well as how to make the best use of telecommunications technology will be explored. Through lecture and application, the student will study such areas as handling feedback, managing meetings, communicating change, communicating with diverse populations and external audiences. Prerequisites: ENGL111 or BADM145, CITA110 or permission of the department.
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BADM 300 - Management Communications
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BADM 305: International Business
3.00 Credits
SUNY College of Agriculture and Technology at Cobleskill
In-depth exploratioin of business opportunities and challenges associated with operating in the international business environment. Emphasis is on how social, cultural, economic, legal and political conditions influence decisions made by firms faced with internationalization of its marktes. Lectures, dicussions, readings, internet problems and case studies will be used. Prerequisite: ECON124 and BADM145 or BADM121 or permission of the instructor.
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BADM 310: Human Resources Management
3.00 Credits
SUNY College of Agriculture and Technology at Cobleskill
A course designed to analyze the problems, strategies and procedures in managing and assessing human resources in contemporary organizations. Special attention given to: problems in assessing abilities and performance, effective recruitment, selection and training, motivational strategies and developing the organization's human resources. Special emphasis is placed on such topics as Equal Employment Opportunity, ethics, organizational development/teamwork and Total Quality Management. Prerequisite: BADM249 and PSYC111 or permission of the instructor.
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BADM 310 - Human Resources Management
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BADM 315: Entrepreneurship
3.00 Credits
SUNY College of Agriculture and Technology at Cobleskill
This course provides an in-depth analysis of the required skills, resources, and techniques needed to transform an idea into a viable business entity. Entrepreneurial decision-making is stressed. Topics include: starting and managing a business, franchise/buy/start-up, location, layout, computers for the small enterprise, ethics and social responsibility. Among the course requirements is that each student will prepare a formal business plan. Prerequisite: BADM249 and/or ACCT101 or permission of the instructor.
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BADM 315 - Entrepreneurship
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BADM 320: Ethics and Management
3.00 Credits
SUNY College of Agriculture and Technology at Cobleskill
An application of general moral theory to some of the more important moral problems arising in the areas of business and management; an analysis of motivation, of the norms of activity, of corporate responsibility as such, and of the relations of these to the range of "social responsibilities" (e.g. pollution control, environmental protection, equal opportunities, consumer protection, and government regulation. Prerequisite: Junior status.
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BADM 320 - Ethics and Management
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BADM 325: International Marketing
3.00 Credits
SUNY College of Agriculture and Technology at Cobleskill
This course explores the problems of marketing U.S. produced products in foreign markets. Emphasis is on the devleopment of relevant skills in planning, implementing and controlling adaptive marketing strategies with the goal of entering or expanding foreign markets. Lecture, readings and case studies. Prerequisite: BADM134
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BADM 325 - International Marketing
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BADM 330: Advertising and Promotion
3.00 Credits
SUNY College of Agriculture and Technology at Cobleskill
This course offers a detailed look at the role of advertising in the marketing mix, wtih special emphasis on the integrated marketing communications approach with consumers/customers; planning the advertising campaign; media selection; creating and managing advertising; economic, legal and social constraints on advertising for an organization. An evaluation of advertising expenditure from the view of the firm and the consumer are presented. Part of the course requirements is the promotion and media plan for an original product or idea. Prerequisite: BADM134 or permission of the instructor.
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BADM 330 - Advertising and Promotion
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BADM 334: Marketing Research
3.00 Credits
SUNY College of Agriculture and Technology at Cobleskill
Introduces marketing information systems and marketing research techniques currently employed by some major corporations in the United States. Included are methods for formulating a research project, designing a questionnaire, collecting data and analysis, and interpreting data for decision-making. Prerequisite: BADM134 or permission of the instructor.
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