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Course Criteria
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4.00 Credits
An introduction to essential software applications for communication majors, including desktop publishing, image manipulation, presentation graphics and statistical applications. Required course for professional and technical communication majors and advertising and public relations majors. Class 4, Credit 4 (offered twice annually)
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4.00 Credits
An introduction to managing and planning advertising and public relations campaigns. The course takes a team project approach thereby helping students learn how to work together in class as well as in a competitive agency. Servicelearning is used to expose students to community causes. Required course for advertising and public relations majors and a professional elective for professional and technical communication majors. Part of the communication minor, and may also be taken as an elective. Class 4, Credit 4 (offered annually)
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4.00 Credits
An overview of a variety of forms of writing for public relations, including news releases, newsletters, backgrounders, public service announcements, magazine queries, interviews, coverage memos, media alerts, features, trade press releases, and public presentations. Students write for a variety of media including print, broadcast, and the Web. Required course for advertising and public relations majors and a professional elective for professional and technical communication majors. Part of the communication minor, and may also be taken as an elective. Class 4, Credit 4 (offered annually)
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4.00 Credits
An overview of the rhetorical dimensions, history and functions of political communication. Students read communication and rhetorical theory that relates to the ways in which the form, content and context of campaign rhetoric invite citizens to conceive of themselves, the candidates, the nation, the government and the political process. Professional elective for professional and technical communication majors and advertising and public relations majors. Part of the communication minor, and may also be taken as an elective. Class 4, Credit 4 (offered occasionally)
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4.00 Credits
An introduction to the American legal system and its relationship to journalists and communication practitioners. The ethical boundaries and applications of law are explored to help students better understand how they influence journalism as an industry and profession. Students will strengthen their understanding of basic legal principles by applying them to existing and emerging issues in mass communication. Professional elective for professional and technical communication majors and advertising and public relations majors. Part of the communication minor and the journalism minor, and part of the photojournalism major. Class 4, Credit 4 (offered twice annually)
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4.00 Credits
The history of American journalism from colonial times to the present, including the advance of press freedom under the First Amendment and how it has affected the development of American media. Journalism's relationship to politics, institutions and culture are investigated. Newspaper, magazine and broadcast industries are examined for ideas that have changed American journalism. Professional elective for professional and technical communication majors and advertising and public relations majors. Part of the communication and the journalism minors. Class 4, Credit 4 (offered annually)
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4.00 Credits
An introduction to the principles and practices of editing hard news and feature articles, including news judgment, story selection, headline writing, copy editing, and picture editing. The course emphasizes reader interest, readability, clarity, verification and style, as well as legality, ethics and propriety. Professional elective for professional and technical communication majors and advertising and public relations majors. Part of the journalism minor, and may also be taken as an elective. Class 4, Credit 4 (offered twice annually)
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4.00 Credits
An in-depth study, analysis and practicum of a selected advanced and focused subject in professional journalism. Specific subject matter of the course varies according to faculty assigned and is published when the course is offered; students may enroll in this class no more than twice as long as the specific subject matter is different. Examples include education journalism, health journalism, business journalism, reporting public affairs, sports journalism, reporting for alternative media. Professional elective for professional and technical communication majors and advertising and public relations majors. Part of the journalism minor. Class 4, Credit 4 (offered annually)
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4.00 Credits
An introduction to the principles and practices of online news reporting, including writing for mainstream news sites, journalistic blogs (Web logs), share and discussion sites, and other, evolving online news outlets. The course familiarizes students with the tools of the online reporter and explores the cultural and ethical terrain unique to the digital environment. Professional elective for professional and technical communication majors and advertising and public relations majors. Part of the journalism minor, and may also be taken as an elective. Class 4, Credit 4 (offered annually)
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4.00 Credits
Further development of skills learned in eJournalism, with an emphasis on writing and design skills for rich (online) media and an overview of new trends. Course will cover writing, designing and packaging content to attract and inform online news consumers. Required course for journalism majors in their third year. Part of the journalism minor and as an elective in the professional and technical communications majors and advertising and public relations majors. (0535-475 or equivalent) Class 4, Credit 4 (offered annually)
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