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Course Criteria
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4.00 Credits
Examines the processes of oral argumentation encountered in the "give-andtake"of formal and informal communication situations. Emphasizes development of critical thinking, research, speaking, organization, writing, oral crossexamination, and critical listening abilities. Students learn to develop the means to reason cogently in different interactive communication situations. Professional elective for professional and technical communication majors, and advertising and public relations majors. Part of the communication minor, and may also be taken as an elective. (0535-501 or equivalent) Class 4, Credit 4 (offered occasionally)
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4.00 Credits
An introduction to the study of public relations. Topics include history, research areas, laws, ethics and social responsibilities as they relate to the theory and practice of public relations. Required course for advertising and public relations majors and a professional elective course for professional and technical communication majors. Part of the communication minor, and may also be taken as an elective. Class 4, Credit 4 (offered twice annually)
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4.00 Credits
Ethics is the study of morals, of what is right and good, especially regarding specific moral choices. In a given situation, a system of ethics helps us answer the question: what should I do Ethics in Technical Communication explores the ways in which ethical conduct is important in the communication of technical information, particularly among professional technical communicators; establishes principles, based on the history of ethical studies, for making ethical choices as technical communicators; and provides opportunities to apply ethical principles to case studies, in order to better understand the often problematical nature of ethical choices in technical-or any-communication. Professionalelective for professional and technical communication majors and advertising and public relations majors. Part of the communication minor, and may also be taken as an elective. Class 4, Credit 4 (offered annually)
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4.00 Credits
An applied learning experience that guides students through the process of research using special collections of archival material significant to visual communication. The course provides an opportunity to develop specialized research skills necessary to access, retrieve and examine specific artifacts in archival collections. Archives of special importance to visual communication include collections of advertising, documentary photography, photo journalism, public information posters, artifacts of propaganda, historical iconography and the visual media of film and television. Professional elective for professional and technical communication and advertising and public relations majors; part of the communication minor and may also be taken as an elective. (0535-450 or equivalent) Class 4, Credit 4 (offered occasionally)
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4.00 Credits
An introduction to human communication theories, including the history of the major stages in the development of modern theories of communication. Theories based both in the humanities and in the social sciences are covered. Required course for professional and technical communication majors and advertising and public relations majors Cannot be taken to fulfill liberal arts requirement. Class 4, Credit 4 (offered twice annually)
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4.00 Credits
Continuing from technical writing (0502-444), this course develops skills necessary for researching, planning, designing, writing and editing full-length technical documents such as manuals. Students apply techniques learned in technical writing, for instance, physical and process description writing, to put together a complete and detailed piece of technical documentation. Required course for professional and technical communication majors and a professional elective for advertising and public relations majors. Part of the communication minor, and may also be taken as an elective. (0502-444 or equivalent) Class 4, Credit 4 (offered annually)
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4.00 Credits
An introduction to the study of visual communication through the use of resources and first-hand experience. Differences between verbal and visual modes of communication are explored. Iconic and symbolic demonstration of visual images used in a variety of media are stressed. The course includes a number of class and individual visits to museums, galleries and exhibits. The goal of the course is to examine visual messages as intentional communication that seeks to inform, persuade and/or propagandize specific target audiences. Required course for professional and technical communication majors and advertising and public relations majors. Part of the communication minor, and may also be taken as an elective. Class 4, Credit 4 (offered twice annually)
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4.00 Credits
Through the use of theory and scientific research, this course provides an analysis of the media's "effects" on people and the audience's "uses gratifications" of various mass communication forms. The course focuses on building and refining mass communication theory. Professional elective for professional and technical communication majors and advertising and public relations majors. Part of the communication minor, and may also be taken as an elective. (0535-482 or equivalent) Class 4, Credit 4 (offered occasionally)
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4.00 Credits
Students learn the verbal and visual thinking skills utilized in the creation of advertising messages. To create an effective strategy for an advertising campaign, the advertising copywriter/art director team needs to combine linguistic and visual metaphors into a persuasive message. Students develop creative advertising messages by researching and writing a creative brief and then implementing the plan by transforming concepts into actual advertising messages and campaigns. Required course for advertising and public relations majors and a professional elective for professional and technical communication majors. Part of the communication minor, and may also be taken as an elective. Class 4, Credit 4 (offered annually)
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4.00 Credits
An introduction to the advertising communication process showing how advertising is integrated into the larger discipline of marketing communications. Marketing communications is the integration of internal and external communication systems. It involves coordinating the various promotional mix elements (advertising, sales promotion, publicity and public relations) along with other marketing activities to more effectively communicate with a company's customers. Required course for advertising and public relations majors and a professional elective for professional and technical communication majors. Part of the communication minor, and may also be taken as an elective. Class 4, Credit 4 (offered twice annually)
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