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Course Criteria
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4.00 Credits
An in-depth view of tools of advertising, sales promotion, and public relations, personal selling, direct marketing and internet marketing. Basic concepts of advertising using print, broadcast, internet and outdoor media are studied. Planning, budgeting and the roles of advertising agencies are also covered. Students develop a comprehensive promotion plan beginning with the marketing strategy and ending with implementation and evaluation. The project, in which the student plans and prepares a promotion/advertising campaign for a product or service in consultation with the instructor, is an integral part of the course. (0105-363, junior status) Credit 4
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4.00 Credits
A survey of operations and supply chain management that relates to both service and manufacturing organizations. Topics include operations and supply chain strategies, ethical behavior, forecasting, product and service design, including innovation and sustainability, capacity and inventory management, lean operations, managing projects, quality assurance, global supply chains, and the impacts of technology. (1016-319, junior status) Credit 4
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4.00 Credits
This course introduces the basic concepts in supply chain management as well as strategies and practice, and examines important managerial issues. Topics covered include forecasting, inventory management, third-party logistics, partnering, contracts, event management and confl ict resolution, e-business, and strategy. (0106-401, junior status) Credit 4
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4.00 Credits
This course introduces students to the subject of managing supplier relations and purchasing activities. Topics covered include supplier selection, vendor pricing, materials quality control, value analysis, make-or-buy, speculation and hedging, and international sourcing as well as the legal and ethical constraints faced by purchasing practitioners. (Junior status) Credit 4
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4.00 Credits
Lean Six Sigma is a methodology to achieve the fastest rate of improvement in customer satisfaction, cost, process speed and resources used, i.e., doing quality quickly. This course covers the principles and basic tools of Lean Six Sigma programs, as well as the implementation process. Topics include an overview, the improvement methodology, and tools used in Lean Six Sigma programs. (1016-319 or equivalent, junior status) Credit 4
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4.00 Credits
A study of the concepts and applications of project management. This course covers the organization and management of projects, including the role and responsibilities of the project manager, team responsibilities, tools and techniques for project planning, budgeting, and control, work breakdown, risk assessment, and project termination. The learning environment will include lectures and discussion, group exercises, case studies, and examinations. Credit 4
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4.00 Credits
Designed by individual instructor. Varies by seminar content. (Permission of instructor, junior status) Credit 4
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4.00 Credits
The course introduces RIT students to a variety of important legal issues, such as intellectual property and privacy, including statutory and case law, the regulatory environment, and ethical issues that arise in technologically oriented areas, such as information technology and the life sciences. This is important as individuals are likely to encounter such issues throughout their lives and their careers. Along with technical knowledge, the ability to effectively deal with legal and ethical issues shapes professional successes and failures. (Sophomore status) Credit 4
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4.00 Credits
An introduction to legal principles and their relationship to business organizations. Emphasis is placed on the laws and regulations which govern business. Explores the background and origin of the U.S. legal system, its law enforcement agencies and the legal procedures used by the government to enforce its law. Credit 4
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4.00 Credits
Explores the impact of the Uniform Commercial Code on business operations. Emphasis on topics included on the certifi ed public accounting exam. Topics covered include sales, commercial paper, corporations, partnerships, joint ventures, sole proprietorships, bailment and agency. Topical cases and examples are used to help the student grasp the business implications of the law and its nomenclature. A research project on legal issues is an important aspect of this course. (0110-319) Credit 4
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