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0104-554: Seminar in Finance
3.00 Credits
Rochester Institute of Technology
Special topic seminars offer an in-depth examination of current events, issues and problems unique to fi nance. Specifi c topics will vary depending upon student and faculty interests and on recent events in the business world. Seminar topics for a specifi c quarter will be announced prior to the course offering. These seminars may be repeated for credit since topics will normally vary from quarter to quarter. (Permission of instructor, junior status) Credit 4
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0105-363: Principles of Marketing
4.00 Credits
Rochester Institute of Technology
An introduction to the fi eld of marketing, stressing its role in the organization and society. Emphasis is on determining customer needs and wants and how the marketer can satisfy those needs through the controllable marketing variables of product, price, promotion and distribution. (Sophomore status) Credit 4
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0105-363 - Principles of Marketing
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0105-440: Internet Marketing
4.00 Credits
Rochester Institute of Technology
The course examines the impact of the Internet on traditional marketing and the new form of marketing. It explores the impact of the Internet on marketing strategy and tactics. It explicitly considers using the Internet to increase the value delivered to customers and improve a fi rm's competitiveness. (0105-363, junior status) Credit 4
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0105-440 - Internet Marketing
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0105-445: Business to Business E-commerce
4.00 Credits
Rochester Institute of Technology
The focus of this course is on the effective integration and coordination of various operations in e-business to business transactions. The course includes organizational and fi nancial issues related to successful e-business operation and it explores relationships among suppliers and buyers in these type of businesses. The course looks at the strategies and tactics that organizations can use to build and/or enhance their business to business relationships using electronic business tools and strategies. (0105-363, junior status) Credit 4
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0105-445 - Business to Business E-commerce
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0105-505: Buyer Behavior
4.00 Credits
Rochester Institute of Technology
A study of the determinants of consumer and business buying behaviors. Emphasis is on identifying customer needs, understanding the buying decision process, and maintaining customer satisfaction. (0105-363, junior status) Credit 4
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0105-505 - Buyer Behavior
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0105-550: Marketing Management
4.00 Credits
Rochester Institute of Technology
A capstone course that gives the student an in-depth knowledge of middleand upper-management-level marketing problems and processes. Topics include tools used by marketing managers in the development, implementation and control of marketing plans. (0105-363, prior or concurrent registration in 0105-551, at least one coop, senior status) Credit 4
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0105-551: Marketing Research
4.00 Credits
Rochester Institute of Technology
A study of research methods used to understand the changing needs of customers in order to guide the decision making of marketing managers. Topics include problem formulation, sources of marketing data, research design, data collection and analysis. (0105-363, 1016-319, junior status) Credit 4
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0105-551 - Marketing Research
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0105-553: Sales Management
4.00 Credits
Rochester Institute of Technology
A critical examination of the activities, functions, challenges and opportunities of the sales force manager. The sales management functions will be related to other sectors of the promotion mix as well as the remainder of the marketing mix. An examination of the long-term selling process will provide a foundation for this course. (0105-363 and junior status) Credit 4
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0105-554: Seminar in Marketing
4.00 Credits
Rochester Institute of Technology
Current issues in marketing are the focus of the course. Topics have included direct and database marketing, pricing, advanced marketing research and other current issues in marketing, based on student and faculty interest. (0105-363, junior status) Credit 4
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0105-559: Professional Selling
4.00 Credits
Rochester Institute of Technology
Selling concepts, tools, strategies and tactics are discussed as they apply to both external and internal customers. Students learn and experience some of the problems faced and rewards earned by those in professional sales. Customer relationship management/partnering with customers and truly seeking to meet their requirements are discussed as key to long-term success. (0105-363, junior status) Credit 4
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