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Course Criteria
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3.00 Credits
This course introduces students to the graphic and new media industries by studying the history, culture, technology, markets and workers in these industries. It establishes a basic understanding of the current technologies by examining the industry and businesses that employ them. Students will gain a comprehension of the businesses and roles that exist in the various industries and see an overview of industry structures and the effect of new media. Credit 3
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4.00 Credits
Imaging for New Media addresses the skills and competencies necessary to create and manipulate digital images. This course introduces students to the creation, acquisition, fi ling, storage and production, manipulation and output of raster images. (2083-216) Credit 4
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3.00 Credits
This course provides students with a basic understanding of the technology that underpins publishing, production, and distribution. Critical phases of production workfl ow will be examined with an emphasis on effective job planning, technical considerations, and the decision-making processes that enable successful implementation of print, digital and cross media output, and distribution strategies. Projects will allow students to produce material for specifi c production requirements. (2083-206) Credit 3
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4.00 Credits
This course provides an orientation to the production concepts, working environments, hardware and software tools, languages, standards, and culture that the students will use as a foundation for the core courses in New Media Publishing. Credit 4
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4.00 Credits
The course provides an introduction to the theoretical and practical foundations of typography and page design. Students will study the history, aesthetics, and technology of typography. Projects will include design and production methods, using current software tools and fonts for typography in print, and screen display. Students will apply their acquired knowledge to make informed decisions in the practice of typography. (2083-216) Credit 4
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4.00 Credits
This course will apply text, image, and page design skills to web publishing. Students will prepare and implement publishing projects that take into account usability, accessibility, information layout, and graphics use in the context of the Web. (2083-206 and 2083-217) Credit 4
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3.00 Credits
New media publishing technologies production from a holistic viewpoint is examined. This is a course that brings together all the elements of new media publishing technologies such as various computer platforms, digital photography and other multi-media content (rich media content) and distribution mechanisms. This is the micro companion to the macro digital news systems management. This course focuses on the management of these elements rather than the specifi c technologies. The lecture portion focuses on the specifi c application of managerial principles to new media production while the lab portion is based on group production exercises. Credit 3
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4.00 Credits
This course is designed to explore all of the available mass media and customized communications technology options for effectively reaching consumers. It will explore advertising, personalized direct mail, the Internet, call centers and direct client interface via Internet chat sessions. The emphasis will be on development of the right mix of marketing communications techniques to drive both new business and customer retention. (Sophomore status) Credit 4
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4.00 Credits
In this course students will research current and emerging publishing information technology trends and apply them to create publishing solutions across a variety of platforms. Projects will emphasize aggregation and reuse of content across multiple distribution channels. (4002-230 and 0112-340) Credit 4
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4.00 Credits
Students will learn industry best practices for print publishing applications. Students will prepare content to be printed across a variety of printing platforms. (2083-206, 2083-217) Credit 4
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