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  • 2082-367: Media Industries Analysis

    4.00 Credits
    Rochester Institute of Technology

    This course provides students with an understanding of the major industries closely allied with the printing industry: advertising, publishing, and packaging. The intent is to give students in-depth knowledge of (1) the structure of each of these industries; (2) channels and methods through which and by which each distributes its products and services; and (3) the major customers/ clients of its products and services. Particular attention will be devoted to investigating the business models for the use of print to create value in advertising, publishing, and packaging. (2083-201) Credit 4
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  • 2082-371: Principles of Printing

    4.00 Credits
    Rochester Institute of Technology

    This course offers a survey of the materials and processes used in print reproduction. Students will learn the basic theory of image reproduction embodied in the available analog and digital printing processes and learn to identify the process origins of print samples. Additionally, students will learn the chemical and physical properties associated with the consumables in order to obtain an understanding necessary to make informed decisions about use and application. Credit 4
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  • 2082-378: Finishing and Digital Imposition

    3.00 Credits
    Rochester Institute of Technology

    Finishing is a critically important, but often overlooked, step in the successful production of a printed piece. Imposition of the customer's design onto the press sheet allows the piece to be properly fi nished. This course will focus on the imposition and fi nishing techniques that enable the modern print production facility to effi ciently manufacture completed pieces. (2082-207$ 2082-208 or 2083-346) Credit 3
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  • 2082-387: Substrates for Printing

    3.00 Credits
    Rochester Institute of Technology

    This course covers the science and technology of the many kinds of printing substrates used by various printing processes. Students will learn the basic concepts of the substrate composition, structure, manufacture, optical and appearance properties, and testing of printing substrates, with an emphasis on factors which relate to print quality and press runnability. Students will learn to identify the full range of printing substrates and their applications. (2082-321, 2082-322 or 2083-346 and $ 1011-211 or equivalent) Credit 3
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  • 2082-401: Digital Print Process

    3.00 Credits
    Rochester Institute of Technology

    This course provides students with an opportunity to learn the principles and applications of digital printing. It presents the technical aspects of the major digital print engines and compares digital printing to conventional printing processes. The strategic use of digital printing is emphasized from a digital workfl ow standpoint. Variable data personalization and on-demand printing are studied from both technical and marketing perspectives. Credit 3
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  • 2082-407: Color Management Systems

    4.00 Credits
    Rochester Institute of Technology

    This course addresses the science and technology of color management systems in achieving quality color reproduction and scanner-monitor and proofprint agreement. Students will study the role of color measurement for device calibration, device characterization, and building an ICC-based color management system. Students will also perform color image rendering from digital capture to print, investigate digital proofi ng, soft and remote proofi ng, and evaluate color management system performance. Process control tools and analysis of control targets will also be covered. (2082-207, 2083-216 or permission of instructor) Credit 4
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  • 2082-413: Operations Management for Graphic Media

    4.00 Credits
    Rochester Institute of Technology

    A study of the topics/factors affecting the effi ciencies and effectiveness of graphic media operations. Includes consideration of both external (i.e., OSHA, environmental, legal) factors and internal factors (i.e. scheduling, plant layout, training) that directly affect operations. Addresses the importance of a quality program as well as emerging workfl ow systems. Credit 4
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  • 2082-417: Database Publishing

    4.00 Credits
    Rochester Institute of Technology

    This course introduces the fundamental elements of databases constructed for publishing and advertising. Topics include the process of building databases comprised of information and digital assets; building databases that support publishing business activities such as circulation; building databases that produce targeted products such as direct mail advertising using variable data printing technology for producing personalized documents. (Basic computer skills and competency in using a page-layout application such as InDesign or QuarkXPress) Credit 4
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  • 2082-421: Image Processing and Analysis

    3.00 Credits
    Rochester Institute of Technology

    This course will provide the foundation required to understand the basic concepts of imaging and its relation to human visual perception. The course presents a formalized view of the underlying imaging science concepts used throughout the workfl ow of a graphic arts document, from input to output. Topics covered will include various types of fi lters, mathematical image operations, compression, and screening. (2082-207, 2082-208 or 2083-346) Credit 3
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  • 2082-502: Capstone Seminar

    2.00 Credits
    Rochester Institute of Technology

    This course is designed to provide students with an interactive forum to discuss critical issues impacting the graphic media industries. Through applied research and active discussion, students will gain insight into the current state and emerging trends in the graphic media industries. (JPRV fourth-year status) Credit 2
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