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2067-431: Photography Business Management
3.00 Credits
Rochester Institute of Technology
A one-quarter business survey course for all applied department students, but required for advertising photography majors. This course will cover business concepts necessary for the operation of a small studio or freelance business on a practical level, beyond the basics covered in Advertising I and II. Job search methods, self promotion, bookkeeping, and legal aspects of business will be addressed. (Advertising photography major or instructor permission) Credit 3
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2067-431 - Photography Business Management
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2067-451: Advertising and the Fine Arts
5.00 Credits
Rochester Institute of Technology
This course will examine aspects of different traditions, styles and movements of the fi ne arts: painting, sculpture, dance, and theater. We will look at how these disciplines relate to images created for editorial and advertising art. The class will draw on these art forms for inspiration for the images we produce in this class, both photographic and nonphotographic. Field trips to local museums, theaters, and concerts will be funded by the individual students. (2067-412) Credit 5
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2067-451 - Advertising and the Fine Arts
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2067-453: On Location Photography
6.00 Credits
Rochester Institute of Technology
Covers the techniques and equipment necessary to complete an on location assignment for a corporate report, brochure or audiovisual presentation. Students are encouraged to meet professional standards while developing a strong personal point of view. (Photo Arts 1-6) Credit 5
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2067-453 - On Location Photography
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2067-457: Propaganda and Photography
4.00 Credits
Rochester Institute of Technology
"PROP-A-GAN-DA, N. The particular doctrines or principles propagated by an organizational or concerted movement. The dissemination of information from a particular point of view." Course examines photographs and fi lms that have shaped our view of the world and explores the positive and negative effects of such images. The period from the Crimean War to the present is covered. Special emphasis is placed on World War II, where propaganda was used in the extreme for both good and evil. Still photographs, including those in the professor's collection, are studied, some of which are "faked" photographs. larger question studied is "Why were these photographs faked " Included inlectures are the historical and cultural forces behind the work. Credit 4
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2067-457 - Propaganda and Photography
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2067-458: Food
5.00 Credits
Rochester Institute of Technology
Instruction covers basic means and methods of preparing a food photograph: shopping for the proper ingredients; consultation and working with prop and food stylists/chefs/home economists; how the approach to a food photograph differs from other photographic assignments. Students learn the basic methods of preparing food for photography, as opposed to food for eating. Assignments range from simple raw-ingredient shots to pour shots to building a sandwich to making a salad. (Third- or fourth-year status) Credit 5
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2067-458 - Food
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2067-461: Editorial Photography
5.00 Credits
Rochester Institute of Technology
The editorial photography course is an investigation into images that are created to illustrate magazine articles. Students will have the option of working with still life, people, location, documentary, and/or fashion photography. Current events will be discussed for "picture possibilities." The majority ofthe assignments will be done in collaboration with students in the graphic design department. Historical and contemporary studies of layout and style will be examined. (2067-412) Credit 5
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2067-461 - Editorial Photography
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2067-464: Contemporary Portrait Photography
4.00 Credits
Rochester Institute of Technology
Brings together the skills of the fi rst two terms and encourages the student to develop a personal approach to portrait photography through a term-long, self-directed project. Credit 4
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2067-464 - Contemporary Portrait Photography
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2067-465: Xl-Summer Advertising Core
6.00 Credits
Rochester Institute of Technology
A fi ve-week intensive summer course that allows students to work for extended periods of time in the studio on projects that are self-generated but deal with subjects/topics related to advertising, editorial, and fine-art photography. Students are granted the conditional use of their own personal studio for the duration of this course. Marketing techniques and analyzing student portfolios are integral to the course. (2067-302 or permission of instructor) Credit 6
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2067-465 - Xl-Summer Advertising Core
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2067-466: Lighting:Manipulation and Controls
6.00 Credits
Rochester Institute of Technology
This course deals with the control and manipulation of light. We will light people, locations, and things in ways that will bring out and enhance our photographic intentions, whether for advertising, editorial or problems of personal expression. In-depth studio demonstrations will be a particular feature of this course. (Photo Arts 1-6) Credit 5
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2067-466 - Lighting:Manipulation and Controls
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2067-467: Digital Photo Workshop
6.00 Credits
Rochester Institute of Technology
This workshop is a creative exploration of the basics of the hybrid technology between traditional fi lm based photography and digital imaging. Students will use fi lm as well as digital cameras for image capture, gain knowledge of proper Color Management techniques, considerably expand their knowledge of image editing software, and employ various methods of soft display and printed output. (Photo Arts 1-6) Credit 4
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2067-467 - Digital Photo Workshop
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