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2010-524: Portfolio Development and Presentation
3.00 Credits
Rochester Institute of Technology
The objective of this course will be to assist the student in developing a professional portfolio and learning how to best present the work contained therein. Evaluation of current work and assessment of strengths and weaknesses will determine the specifi c actions, revisions, or generation of new work that needs to be undertaken as part of this course. High presentation standards will be expected, as well as objective selection of work for meeting specifi c career expectations. (Completion of junior graphic design core) Credit 3
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2010-524 - Portfolio Development and Presentation
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2010-527: Advanced Advertising Design
3.00 Credits
Rochester Institute of Technology
This course will explore the role of the graphic designer/art director in developing a comprehensive communication plan. All phases of marketing will be explored. Emphasis will be placed on effective communication of the client's message and concept development. Advertising will be addressed in a broad context and the content of the course will include branding, positioning, and the execution of concepts. The course will also address the relationship and use of typography, photographic imagery, and layout for advertising impact. (Completion of Junior Graphic Design major courses and 2010-505) Credit 3
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2010-527 - Advanced Advertising Design
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2010-561: Introduction to Web Design
3.00 Credits
Rochester Institute of Technology
Students are introduced to the planning, design, and production of interactive projects that are Web-based. Web design concepts and methods in site design, page design, and graphic-user interface design will be explored. The course will include instruction in producing Web pages and creating interactivity with HTML and Web production software. (Completion of sophomore graphic design core and 2010-512) Credit 3
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2010-561 - Introduction to Web Design
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2010-562: Advanced Web Design
3.00 Credits
Rochester Institute of Technology
Students expand their understanding of Web design concepts and processes through advanced Web design projects, and continue to develop planning, design, and production skills for the Web. Advanced and dynamic methods in merging content and interactivity design are introduced. (Completion of junior graphic design core) Credit 3
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2010-562 - Advanced Web Design
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2010-567: Advanced Interactive Media
3.00 Credits
Rochester Institute of Technology
Students expand their understanding of interactive media design concepts and processes through advanced projects. Projects will include advanced concepts and techniques in interactivity design and interface design, and scriptwriting methods will be introduced. (Completion of junior graphic design core) Credit 3
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2010-567 - Advanced Interactive Media
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2012-201: Basic Design I
2.00 Credits
Rochester Institute of Technology
Study of basic elements in design: line, form and shape, focusing upon their application to design principles. Assignments address problem solving that produces two- and three-dimensional design solutions. Credit 2 per quarter
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2012-201 - Basic Design I
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2012-202: Basic Design II
2.00 Credits
Rochester Institute of Technology
Study of basic elements in design: texture, color, space and their incorporation in design principles as applied to two- and three-dimensional design problems. (2012-201) Credit 2 per quarter
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2012-202 - Basic Design II
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2012-203: Basic Design III
2.00 Credits
Rochester Institute of Technology
Study of basic elements in design: primarily color. Rhythm, repetition, movement, and spatial concerns are explored in color design problems that produce effective two- and three-dimensional solutions. (2012-201 and 2012-202) Credit 2 per quarter
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2012-203 - Basic Design III
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2012-211: Basic Drawing and Media I
2.00 Credits
Rochester Institute of Technology
An in-depth study of the fundamentals of drawing using an assortment of appropriate media. Drawings focus on the application and understanding of line, shape, and value, from simple objects to more complex compositions. A variety of black-and-white media will be explored. Emphasis is placed on problems confronting the student who has had little or no drawing experience. Credit 2 per quarter
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2012-211 - Basic Drawing and Media I
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2012-212: Basic Drawing Media II
2.00 Credits
Rochester Institute of Technology
Intermediate in-depth study of drawing that emphasizes an exploration of color media for visual problem-solving. Projects range from simple still-life studies to complex compositions. Effective composition is addressed through critique and discussion. These exercises in academic and creative drawing approaches are designed for the student who has had little or no drawing experience. (2012-211) Credit 2 per quarter
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2012-212 - Basic Drawing Media II
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