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Course Criteria
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3.00 Credits
Creative problem-solving experiences focus on the selection, generation, and use of imagery in graphic design. Design process skills are enhanced as students learn how to explore the dynamics of image content and meaning, composition, color, scale, cropping, manipulation, and the integration of imagery with typography. (2010-302) Credit 3
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3.00 Credits
The focus of this course is on the principles, theory, and terminology of symbols (primarily pictographic, nonverbal graphic communication) symbol systems, marks of identity, and icon design for computer applications. Also emphasized are the inherent benefi ts and shortcomings of symbols, the application and use of symbols, and the evaluation or fi eld-testing of graphic symbols to substantiate effectiveness. (Completion of sophomore graphic design core or equivalent) Credit 3
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3.00 Credits
Students explore the underlying principles of grid theory, text and display typography, sequence, page layout, and type and image integration as they relate to a range of publication design applications such as instructional materials, brochures, magazines, books, etc. (Completion of sophomore graphic design core or equivalent) Credit 3
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3.00 Credits
Information design is an area of graphic design concerned with understanding reader and user responses to written and visually presented information. These are highly utilitarian problems in which the functional requirements of design are critical in making data and information understandable and accessible to the user. Principles of language, structure, emphasis, diagrammatic interpretation and the visual display of information are explored in the context of applied problems. (Completion of sophomore graphic design core or permission of instructor) Credit 3
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3.00 Credits
Challenging, applied problems introduce students to the basic functions of environmental graphic design: to assist users in negotiating or "wayfi nding"through a space or environment; to identify, direct, and inform; to visually enhance the environment; and to protect the safety of the public. (Completion of sophomore graphic design core or permission of instructor) Credit 3
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3.00 Credits
This course will focus on packaging design as an area of professional study within graphic design. Students will gain an understanding of meeting marketing objectives and creating promotional opportunities, as well as educating consumers in the protection, presentation and inventory management of products. Through hands-on projects, students will engage in fi eld research, the construction of models, graphic solutions, and the execution of fi nal prototypes. (Completion of junior graphic design core or equivalent) Credit 3
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3.00 Credits
This course will be a thematic approach to graphic design history and provide a necessary historical basis for students in this major. The course will involve lectures on design history, pioneering designers, design from other cultures and countries, graphic design artifacts, and the historical context for this design. In addition to lectures, the course will involve guest speakers, videos, participatory exercises, discussion, and essay writing, which will build critical thinking skills (Completion of sophomore graphic design major courses) Credit 3 Prerequisite for all 500-level graphic design: junior graphic design courses or their equivalent, or permission of the instructor
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2.00 Credits
In this course, students will prepare resumes, cover letters; learn about interviewing techniques, and strategies to focus on their areas of interest as they prepare to enter the job market. Emphasis will be placed on learning about the various types of positions available to designers, the designer/client relationship, and professional ethics and expectations. Information about cooperative experiences and internships will be provided. (Completion of junior graphic design core or permission of instructor) Credit 2
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3.00 Credits
This course provides an overview of corporate design as an integrated study within the fi eld of graphic design. Past and present corporate design models will give students historical background as well as provide current and future trends. Corporate design analysis, as well as development, application, and implementation of identity-based projects will be explored. (Completion of junior graphic design core or permission of instructor) Credit 3
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3.00 Credits
To discover the fundamental ideas, form and design principles governing style in design and art movements. Required is the design of a prototype guidebook on style in a design or art movement. Each student will select one movement from the list provided and develop a work plan for the guidebook, which will involve a proposal and outline. Information gathering and research will be followed by copywriting and the collection of illustrations from the selected style. Copy and visuals will be integrated in a dummy sketch, which then will be developed and refi ned into a high quality comp for the book. The course will also include lectures, weekly presentations, and critiques. Credit 3
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