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Course Criteria
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2.00 Credits
Introduces writing and production techniques for audiovisual and video presentations. Scripting prepares students to write a specialized form of communication- dialogue that is to be spoken and heard. Instruction on enhancing the verbal message with visuals is presented. Dimensions of wording, voice characterization, sound, motion and color are explored. Includes story-boarding and an introduction to traditional and emerging production methods. Class 2, Credit 2
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2.00 Credits
Introduces principles of speechwriting, a highly specialized form of professional communications. Speechwriting covers techniques for preparing a speech in the "voice" of another. Writing for the "ear" and adapting tmessage, wording, body language and tone to the speaker are included. Techniques for enhancing message retention are studied. (0688-220 or equivalent) Credit 2
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2.00 Credits
A survey course for professional communicators. Provides an overview of major phases of print production and general understanding of the factors that must be considered in purchasing print production services: estimates, schedules, paper and binding options, colorization, print trade customs and illustrations; and guidelines for coordinating the stages of production. Credit 2
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2.00 Credits
This is a survey of strategic reactions to organizational communication problems. Case studies are used to analyze how communications research, planning, implementation, and evaluation are used to contribute to organizational goals and respond to needs and crises. Students study real cases where organizations have developed strategies for communication with consumers, employees, investors, government bodies, communities, and other publics. Credit 2
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2.00 Credits
Designed for writers whose positions frequently require preparation of public relations correspondence as well as copy for inbound and outbound company publications. Emphasis is on developing clarity, precise use of language, and style in writing media letters and news release, reporting information and creating feature articles. Credit 2
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4.00 Credits
This course offers exposure to and experience with electronic and traditional resources for information generation. Student assignments simulate workplace fact-fi nding assignments and culminate in an extended feasibility project of the student's choice. Students work in teams and use problem-solving strategies, assess project requirements, collect data, report periodically on their progress, and formally present their results. A variety of research methodologies are introduced, including interviewing skills, developing and using questionnaires, testing procedures, review and use of literature, and blueprint and specifi cation reading. Credit 4
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4.00 Credits
This course presents an overview of the process of designing instructional packages from need and task analysis through identifying goals and objectives, media selection, program development and validation testing. Class 4, Credit 4
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4.00 Credits
This course presents an overview of the principles and contemporary techniques involved in document design and provides the student with an opportunity to exercise them in the preparation of a technical manual. Topics include the basic principles of graphic design and visual communication, use of computer graphics and page layout programs, typography and its role in document design and reproduction and distribution methods. Students will plan, research, design, write, format, edit and produce a fi nished technical manual. Class 4, Credit 4
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4.00 Credits
An introduction to the creation of end-user documentation for software products. This course defi nes the audiences, content, structures, and language of software user manuals and identifi es typical problems with them. Practice is provided in writing step-by-step procedures, defi ning system and software concepts, and describing end user needs. Other types of software documentation as well as usability testing and online information are introduced. Credit 4
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3.00 Credits
An introduction to the computer as a design tool. This course, the fi rst of a two-course sequence, was created for people just beginning to apply their design skills to a computer. In a hands-on lab the software application freehand (vector based program) for illustrative techniques is introduced. Discussions on a variety of related topics, such as design concepts, other software, computer needs and misconceptions. Previous design experience is recommended. (0688-271 or equivalent) Class 3, Credit 3
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