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Course Criteria
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4.00 Credits
The course helps participants defi ne interpersonal communication for customer service and show professionalism in customer service. Participants will learn how to listen effectively, apply assertiveness appropriately, and apply telephone skills, conflict resolution skills, and problem solving methods. Participants will learn how to educate the customer on new or changed products and services, and contribute to building customer satisfaction and loyalty through quality customer service. Credit 4
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4.00 Credits
Focuses on the development of those communication skills essential to functioning effectively in the business world. Students learn the process of analyzing communication situations and responding to them appropriately. Topics include reports, memos, letters, oral presentations and interpersonal skills. (0688-220 or equivalent) Class 4, Credit 4
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4.00 Credits
Communication of environmental information and issues is critical for awareness, information, and action. Students develop skill in reporting and conveying environmental and scientifi c information as well as an understanding of the role of the media and public relations in the environmental communication process. Writing and speaking skills are sharpened for successful business and media communication. (0502-227 or equivalent) Class 4, Credit 4
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4.00 Credits
Students learn to prepare reports of the sort required by practicing engineers and managers in industry and business. Focus is on developing the ability to analyze audiences and purposes, state problems, design reports, and write and edit them. Assigned reports are discussed and critiqued by peers and instructor. (0688-220 or equivalent) Credit 4
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2.00 Credits
Principles of organizing information into clear, concise reports. Techniques for oral reports, formal reports, and informal letter and memo reports. Also includes proposals, project status and progress reports. Credit 2
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4.00 Credits
Focuses on the writing skills required for preparing technical documents. Adapting material and language for audience and purpose and conventions of technical writing style are emphasized. Strategies for evaluating technical discourse are studied and applied. Prior to enrolling in this course, students must demonstrate command of standard written English prose. (For students in Basic Technical Communication program. Others contact program chair) Credit 4
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2.00 Credits
Focuses on practical guidelines for preparing marketing materials including brochures, data sheets, trade press articles, press kits and advertising copy. (0502-227 or equivalent) Credit 2
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2.00 Credits
Principles of project management are studied and applied in cases and examples taken from the fi elds of technical and public relations communication. Major topics include planning, organizing, scheduling, budgeting, controlling, monitoring and reporting. Confl ict resolution, team building and motivation are also covered. Use of project management software is introduced. Credit 2
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2.00 Credits
An overview of the public relations function, covering tasks, responsibilities and roles of the PR practitioner as researcher, image developer, designer, editor, coordinator, marketer and advertiser; as adviser to management; and as spokesperson, media manager and services purchaser and provider. Credit 2
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2.00 Credits
Introduction to public relations writing at the corporate level, including planning, writing and producing documents and publications in- tended to interpret the organization both internally and externally. Provides practice in writing a variety of news and feature copy, including crisis communication, covering meetings, adapting interviews for print and statements for various media. Credit 2
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