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Course Criteria
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3.00 Credits
Students will examine the history of European integration with an emphasis on the framework provided by Maastricht treaty. Students will focus on business issues related to European unification. Students will learn how unification and expansion altered markets and organizations operating within the European Union. Students will learn about business practices in England and Ireland under the tutelage of faculty. There will be a three-hour class each week for five weeks. Then students will participate in a five day study tour to London and a three day tour of Dublin. They will receive instruction from CAPA (Consortium of Academic Programs Abroad) faculty members on contemporary business practices in the new European Union. They will also meet with representatives of companies in both cities. The NCCC instructors, who will accompany them on the Study Tour, will also provide instruction abroad as well as accompanying students on field trips within both cities.
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3.00 Credits
An introductory course reviewing the history of advertising and the current use of various media for advertising. The course will also discuss relevant aspects of consumer behavior, persuasion, and design as they relate to advertising as a form of communication. Copy and media strategies will also be reviewed. (Usually offered Spring semester.)
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3.00 Credits
This course contains an introduction to merchandise planning, buying and control. The course includes an analysis of the way in which merchandise plans and credit control techniques are developed. There will also be some discussion of the policies and procedures associated with credit and collection management. (Usually offered Spring semester.)
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3.00 Credits
The functional and aesthetic aspects of store layout and the display of merchandise are analyzed in detail. Various approaches to store layouts will be presented from the perspective of establishing the most efficient use of available space, creating appealing store environments based upon the study of color and form, and maximizing the sales potential of the space. The principles of display and design are examined from a retailing point of view. The relationship between point-of-purchase advertising, window display, and store ambiance will also be discussed. (Usually offered Spring semester.)
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3.00 Credits
No course description available.
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3.00 Credits
The changes in the world environment are bringing totally new opportunities and threats to organizations and individuals. This introductory course will help prepare students to compete successfully in the global market place as it exists today and as it is likely to develop tomorrow. Students will explore the cultural implication of international business of the country the tour will visit. Economic, legal, political, and technological environments are studied in relationship to their impact on management. Students will review the trade industry specific to the country of study. Students will focus on business issues related to European unification. Students will participate in a study tour of the country studied. The NCCC instructors, who will accompany them on the Study Tour, will also provide instruction abroad as well as accompanying students on field trips within the city and/or cities.
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3.00 Credits
Students will take a more in-depth experience looking at the changes in the world environment that are bringing totally new opportunities and threats to organizations and individuals. This advanced course will help prepare students to compete successfully in the global market place as it exists today and as it is likely to develop tomorrow. Students will explore the cultural implication of international business of the country the tour will visit. Economic, legal, political, and technological environments are studied in relationship to their impact on management. Students will review the trade industry specific to the country of study. Students will focus on business issues related to European unification. Students will participate in a study tour of the country studied. The NCCC instructors, who will accompany them on the Study Tour, will also provide instruction abroad as well as accompanying students on field trips within the city and/or cities. Prerequisite: BUS 151.
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1.00 Credits
The likelihood of success in college will be increased by assisting the student in obtaining the knowledge and skills which will be helpful in reaching his/her educational objectives. The following topics will be addressed as they relate to student success within the business curricula: Orientation to Business programs, time management, study skills, library/ research skills for the Business major, communication/verbal and nonverbal in the business world and careers in business. (Usually offered Fall and Spring semesters.)
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3.00 Credits
This course will introduce the study of written and oral communication skills for business and the professions. Course content will include writing fundamentals (grammar, punctuation, and sentence structure); letter and report formatting; letter, memo and report writing; oral presentations; employment strategies; and communication psychology. (Usually offered Fall, Spring, and Summer semesters.) Prerequisites: ENG 101 (Degree students); Keyboarding recommended for all students. Meets SUNY General Education requirement for Basic Communication (BC)
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3.00 Credits
The course attempts to provide students with an opportunity to engage in an in-depth analysis of selected business/management and financial topics. Students will be expected to exhibit oral, written and critical thinking skills that reflect the knowledge and maturity gained from either the accumulation of at least thirty (30) college credits or comparable work experience. Changes in the minimum wage, issues related to the use of the Internet, the impact of administrative agencies, the challenges resulting from the globalization of the economy, and the emerging role of women and minorities are examples of topics that are discussed. (Usually offered Fall and Spring semesters.) Prerequisites: Matriculation in the Business Administration Program (A.A.S.), Business Management Certificate Program, or permission of the instructor. Completion of thirty (30) credit hours or permission of the instructor.
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