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MKTG 101: Marketing Seminar Sem I
1.00 Credits
Vincennes University
Practice in human relations and merchandising management decision making; conducting an advertising campaign and sales manager meetings; performing as a sales representative; presentation of marketing improvement reports; and window display and promotion applications. 1 seminar hour.
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MKTG 101 - Marketing Seminar Sem I
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MKTG 152: Marketing Seminar Sem II
1.00 Credits
Vincennes University
Continuation of activities in MKTG 101. 1 seminar hour.
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MKTG 152 - Marketing Seminar Sem II
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MKTG 155: Consumer Behavior
3.00 Credits
Vincennes University
The rudiments of consumer behavior. An inquiry into consumer behavior and its relationship to marketing activities. 3 lecture hours.
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MKTG 155 - Consumer Behavior
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MKTG 200: RetailingR
3.00 Credits
Vincennes University
Prerequisite: Successful completion of READ 011, or recentered SAT Verbal score of (R)420 or greater, or appropriate placement test scores. Identification of basic retailing institutions in the economic process and a familiarization with the problems which confront retailing management, such as decisions of location, layout, merchandising, organization, promotion, pricing and services. The case approach is utilized. 3 lecture hours.
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MKTG 203: Marketing Seminar Sem I
1.00 Credits
Vincennes University
Continuation of activities in MKTG 101 and 152. 1 seminar hour.
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MKTG 203 - Marketing Seminar Sem I
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MKTG 250: Sales ManagementW
3.00 Credits
Vincennes University
Prerequisites: MKTG 155 and MGMT 255. The human aspects of selling and sales management strategies. How to sell all kinds of customers; how to use persuasive skills to create customer commitment; how to uncover customer wants and prove benefits; and how to get repeat business. Techniques to better motivate, coach and counsel sales people to help them grow and produce more sales. 3 lecture hours.
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MKTG 250 - Sales ManagementW
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MKTG 254: Marketing Seminar Sem II
1.00 Credits
Vincennes University
Continuation of activities in MKTG 101, 152 and 203. 1 seminar hour.
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MKTG 254 - Marketing Seminar Sem II
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MKTG 260: Advertising and PromotionR
3.00 Credits
Vincennes University
Prerequisites: Successful completion of READ 011, or recentered SAT Verbal score of (R)420 or greater, or appropriate placement test scores. A study of persuasion and information with emphasis on promotional messages and methods used in business today. Promotion will focus upon management of the methods of persuasion used in today's marketing system. 3 lecture hours.
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MKTG 305: Principles of Marketing
3.00 Credits
Vincennes University
Prerequisite: Junior level standing. This course is designed to evaluate various issues involved in marketing functions taking place in a dynamic business environment. The focus of the course is on the management of marketing by individual businesses. Key topics covered will include the marketing environment, markets and customers, and decisionmaking regarding the elements of the marketing mix. 3 lecture hours.
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MSHT 100: Mining Practices
3.00 Credits
Vincennes University
This course provides an understanding of the various mining methods used to extract product from the ground, including conventional, continuous, longwall, open pit, dredge, truck and shovel operations. Also included is a study of terminology, safe and healthy mining practices, environmental issues, and reclamation. History related to the mining industry will be studied. Students will gain an understanding of explosives--their use, handling, and storage. 3 lecture hours.
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MSHT 100 - Mining Practices
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