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COMM 342: SPEECH FOR RADIO AND TELEVISION
3.00 Credits
University of Mount Saint Vincent
Practical training for media students in interviewing, reporting, and creative radio and television work. Use of radio and television studios. 3 credits
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COMM 342 - SPEECH FOR RADIO AND TELEVISION
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COMM 342: SPEECH FOR RADIO AND TELEVISION
3.00 Credits
University of Mount Saint Vincent
Practical training for media students in interviewing,reporting, and creative radio and television work. Use of radio and television studios.
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COMM 342 - SPEECH FOR RADIO AND TELEVISION
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COMM 343: INTRODUCTION TO ADVERTISING
3.00 Credits
University of Mount Saint Vincent
This course is designed to introduce students to the history ofadvertising in the U.S. and the development of brands. Students will learn fundamental strategies thatadvertisers use to capture consumer attention, create sales pitches, compete in the marketplace and adapt to theintroduction of new technologies. Additional emphasis is given to ethical considerations as they relate toadvertising and promotions.
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COMM 343 - INTRODUCTION TO ADVERTISING
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COMM 343: INTRODUCTION TO ADVERTISING
3.00 Credits
University of Mount Saint Vincent
This course is designed to introduce students to the history of advertising in the U.S. and the development of brands. Students will learn fundamental strategies that advertisers use to capture consumer attention, create sales pitches, compete in the marketplace and adapt to the introduction of new technologies. Additional emphasis is given to ethical considerations as they relate to advertising and promotions. 3 credits
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COMM 343 - INTRODUCTION TO ADVERTISING
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COMM 344: INTRODUCTION TO PUBLIC RELATIONS
3.00 Credits
University of Mount Saint Vincent
This course is designed to introduce students to principles of public relations and the field. Students will learn about the development and maintenance of relationships between a variety of different kinds of organizations/clients and their publics. Class assignments are structured to encourage students to become better writers, speakers, designers, and strategic thinkers. 3 credits
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COMM 344: INTRODUCTION TO PUBLIC RELATIONS
3.00 Credits
University of Mount Saint Vincent
This course is designed to introduce students toprinciples of public relations and the field. Students will learn about the development and maintenance ofrelationships between a variety of different kinds of organizations/clients and their publics. Class assignmentsare structured to encourage students to become better writers, speakers, designers, and strategic thinkers.
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COMM 344 - INTRODUCTION TO PUBLIC RELATIONS
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COMM 345: STRATEGIC/PROMOTIONAL WRITING
3.00 Credits
University of Mount Saint Vincent
Strategic/Promotional Writing is designed to complimentother courses in public relations and strategic communication by providing opportunities for students to practiceand be critiqued on their copy and design work for multiple kinds of PR, and professional business writing (e.g.,news releases, business reports, business correspondence, project proposals, advertising copy).
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COMM 345 - STRATEGIC/PROMOTIONAL WRITING
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COMM 345: STRATEGIC/PROMOTIONAL WRITING
3.00 Credits
University of Mount Saint Vincent
Strategic/Promotional Writing is designed to compliment other courses in public relations and strategic communication by providing opportunities for students to practice and be critiqued on their copy and design work for multiple kinds of PR, and professional business writing (e.g., news releases, business reports, business correspondence, project proposals, advertising copy). 3 credits
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COMM 345 - STRATEGIC/PROMOTIONAL WRITING
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COMM 351: INTERCULTURAL COMMUNICATION
3.00 Credits
University of Mount Saint Vincent
A study of the basic principles of intercultural communication and the impact of culture on one's perceptions, beliefs, meanings, and communication. 3 credits
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COMM 351 - INTERCULTURAL COMMUNICATION
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COMM 351: INTERCULTURAL COMMUNICATION
3.00 Credits
University of Mount Saint Vincent
A study of the basic principles of intercultural communicationand the impact of culture on one's perceptions, beliefs, meanings, and communication.
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