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  • MK 101: Marketing

    3.00 Credits
    Monroe College-New Rochelle

    3 credits An introductory course that examines marketing functions and policies, consumer exchange behavior, product and product development, product life cycle, distribution channels, exporting and trade movement, standardization and grading, pricing principles, policies, and practices, government regulation, sales promotion, and management principles and practices.
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  • MK 201: Advertising

    3.00 Credits
    Monroe College-New Rochelle

    3 credits Examines advertising principles, practices, and media strategy. Topics include media planning; the significance of newspaper, magazine, television, radio, direct, and outdoor advertising; and consumer, product, and market analysis. PREREQUISITE: MK-101
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  • MK 202: Salesmanship

    3.00 Credits
    Monroe College-New Rochelle

    3 credits Provides in-depth coverage of the sales function and focuses on developing a sales personality, sales and the economy, opening and closing the sale, consumer motivation, advertising and sales techniques. Practical applications designed to improve communication techniques are thoroughly examined. PREREQUISITE: MK-101
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  • MK 203: Product Development

    3.00 Credits
    Monroe College-New Rochelle

    3 credits This course emphasizes the major phases of product introduction in today's markets. Management of products during various life cycle stages is covered. These include the planning stage, idea development, screening, setting objectives, business analysis and test marketing. The development stage and the evaluation stage are stressed. Product failures as well as factors leading to success are covered. PREREQUISITE: MK-101
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  • MK 205: Retail Management

    3.00 Credits
    Monroe College-New Rochelle

    3 credits An introductory course that provides students with an understanding of the basics of retailing. The retail environment, consumer behavior, the "retail mix" store site, design and layout,pricing policies, merchandise planning and keeping customers are topics studied. Pertinent case problems are used as an integral tool for developing decision-making ability. PREREQUISITE: MK-101
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  • MK 212: Market Research

    3.00 Credits
    Monroe College-New Rochelle

    3 credits This course covers the systematic design, collection, interpretation and reporting of information to marketing decision makers. Particular attention is devoted to approaches to solving marketing problems and to taking advantage of marketing opportunities. Emphasized are research design, sources of data, collecting data, preparing questionnaires, sampling techniques, converting the data to information, and reporting the information. PREREQUISITE: MK-101
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  • MK 322: Marketing Management

    3.00 Credits
    Monroe College-New Rochelle

    3 credits This course deals with the problems involved in selecting channels of distribution, pricing management, product planning and development, marketing strategy, marketing industrial products, and advertising and marketing communications. The course emphasizes planning, organizing, and controlling a business firm's total marketing program. PREREQUISITE: MK-101
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  • MK 340: Principles of International Marketing

    3.00 Credits
    Monroe College-New Rochelle

    3 credits The nature and practice of international marketing management are explored. The course concentrates on explaining how culture and environment for different countries affect marketing strategy, including an environmental/ cultural approach to international marketing. It covers problems of marketing across national boundaries as within different national markets, emphasizes the environment in which the international market takes place; deals with planning, pricing, distribution and promotional strategies of international marketing managers; examines ways of integrating and coordinating the firms marketing, and examines the marketing- management-type 4-Ps concept and draws attention to the role of research and market segmentation in the global marketing process. Includes coverage of important topics such as the big Emerging Markets, the World Trade Organization, and relation-ships marketing. PREREQUISITE: MK-101
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  • MK 342: Consumer Behavior

    3.00 Credits
    Monroe College-New Rochelle

    3 credits This course is a study of consumer issues concerning the acquisition, consumption, and distribution of goods, services and ideas domestically and from a cross-cultural perspective. The course focuses on the various aspects of consumer buying behavior, consumer motivation, persuasion, sociological aspects of consumption, and the psychology of consumer preferences. PREREQUISITE: MK-101
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  • MK 420: Advanced Marketing Management

    3.00 Credits
    Monroe College-New Rochelle

    3 credits This capstone course focuses on advanced marketing topics of current interest. A wide variety of ideas are explored with respect to formulating marketing strategies and the integration of marketing management concepts. Management of the marketing function is stressed in developing, forecasting, budgeting, organizational principles, motivation, training, and evaluation and control. This course should be taken in the last semester of marketing majors. PREREQUISITE: MK-322
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