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MKTG 440: Marketing Research
3.00 Credits
Mercy University
The design, implementation, and analysis used by marketing research is discussed. Market identification, surveys, sampling procedures, sales parameters, product and consumer information are topics that are investigated. Prerequisites: ECON/MATH 122 or PSYN 370; MGMT 225; MKTG 220. 3 sem. hrs. 3 crs.
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MKTG 442: Marketing Management
3.00 Credits
Mercy University
This course is concerned with the theory and policy of the marketing manager and will include topics in promotion, distribution, pricing, and product management. Cases, together with a computer-based marketing simulation exercise, will be used to develop decision making skills. Prerequisites: ENGL 112; ECON/MATH 122; MGMT 225; MKTG 220. 3 sem. hrs. 3 crs.
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MKTG 445: Market Assessment
3.00 Credits
Mercy University
This course examines market structures and marketing research techniques that are used to identify and assess opportunities. Students use these techniques to assess markets, select products or services to meet the needs of targeted customers, and develop appropriate marketing strategies. The course emphasizes the value of making connections between fields in order to identify market trends. 3 sem. hrs. 3 crs.
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MTEC 100: Music Business I
3.00 Credits
Mercy University
An overview of the business aspects of creating, producing, distributing and marketing a musical product. Topics include copyright, publishing, licensing, royalties, performance rights organizations, producers, recording and production deals, recording studios and radio stations. Prerequisite: ENGL 111. 3 sem. hrs. 3 crs.
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MTEC 100 - Music Business I
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MTEC 101: Audio Production I
3.00 Credits
Mercy University
An introduction to fundamental audio theory and concepts including the physics of sound, analog to digital conversion, multi-track and hard-disc recording, signal flow, console operation and mixing. Students complete assigned mixing and recording projects in the Audio Lab. $250 Lab fee. 3 sem. hrs. 3 crs.
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MTEC 110: MIDI Systems I
3.00 Credits
Mercy University
An introduction to the fundamental concepts and techniques of MIDI-based music production. Students learn basic techniques of computer-based MIDI sequencing and interfacing of related hardware using Emagic’s state-of-the-art Logic software. Students complete assigned projects in the Electronic Music Lab. $250 Lab fee. 3 sem. hrs. 3 crs.
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MTEC 200: Music Business II
3.00 Credits
Mercy University
A continuation of MTEC 100, this course provides the student producer, engineer or artist with a more detailed study of the various processes and legalities involved in the production and release of a musical product. Special attention is placed on starting a company and developing associated Web-based promotion and distribution. Prerequisite: MTEC 100. 3 sem. hrs. 3 crs.
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MTEC 201: Audio Production II
3.00 Credits
Mercy University
A continuation of MTEC 101, students further develop their theoretical foundations and complete mixing and recording projects in the Digital Audio Lab. In addition, students are introduced to Digidesign’s Pro-Tools software. Prerequisite: MTEC 101. $250.00 Lab fee. 3 sem. hrs. 3 crs.
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MTEC 210: MIDI Systems II
3.00 Credits
Mercy University
A continuation of MTEC 110, students continue to develop skills with MIDI sequencing using more advanced features of Logic software. In addition, students learn basic sound design editing skills using synthesizers in the Electronic Music Lab. Prerequisite: MTEC 110. $250.00 Lab fee. 3 sem. hrs. 3 crs.
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MTEC 220: Recording Studio Workshop I
3.00 Credits
Mercy University
Students develop skills associated with recording engineering in a recording studio environment. Topics include: studio acoustics, microphone techniques, headphone cue systems, alternate recording signal paths, external processors, set-up procedures, studio documentation, mixing and general recording studio protocol. Prerequisite: MTEC 201. $250.00 Lab fee. 3 sem. hrs. 3 crs.
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