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ECON 424: Direct Marketing Measurement,Testing,and Analysis
3.00 Credits
Mercy University
This course focuses on the methods of measuring, testing, analyzing, and increasing the effectiveness of direct marketing. Topics include breakeven projections; testing offer, price, lists, media, and product; testing, analyzing R/F/M, and implementing results; identifying winners; using spreadsheets; determining the lifetime value of a name; and budgeting and forecasting. Prerequisite: MKTG 341. 3 sem. hrs. 3 crs.
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ECON 424 - Direct Marketing Measurement,Testing,and Analysis
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ECON 430: The International Dimension
3.00 Credits
Mercy University
The objective of this course is to expand the perspective of students by examining the international dimension of the knowledge acquired in previous courses. The course emphasizes the opportunities for organizations that arise from the process of globalization. 3 sem. hrs. 3 crs.
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ECON 430 - The International Dimension
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ECON 455: Foreign Exchange Theory & Practice
3.00 Credits
Mercy University
The course provides a comprehensive view of the foreign exchange market, including dealing techniques of a bank’s trading room. The course also covers such topics as spot trading; hedging; covered interest arbitrage; swap transactions; the effect of derivative products; the interaction between the foreign exchange market and the Eurodollar market; and accounting for foreign exchange transactions. Prerequisite: BANK 250. 3 sem. hrs. 3 crs.
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ECON 455 - Foreign Exchange Theory & Practice
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ECON 483: Commercial Lending
3.00 Credits
Mercy University
The course examines the important role that lending plays in the banking industry and the economy. Topics include types of commercial loans; credit analysis; loan documentation and support; loan pricing; and measurement of risk. The course also examines the organization and management of the commercial lending function. Various regulations pertaining to the commercial lending function are also examined. Prerequisites: BANK 112, FINC 320. 3 sem. hrs. 3 crs.
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ECON 483 - Commercial Lending
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ENGL 109: Fundamentals of Exposition
3.00 Credits
Mercy University
Introduction to the expository writing process. Students write and revise short essays in the three required rhetorical modes. There is a uniform exit examination. 3 sem. hrs. 2 hr. lab per week. 3 crs.
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ENGL 109 - Fundamentals of Exposition
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ENGL 110: Elements of Exposition
3.00 Credits
Mercy University
Organization, writing, and editing of expository essays in the three required rhetorical modes. Introduction to the use of basic library reference works. There is a uniform exit examination. 3 sem. hrs. 2 hr.lab per week, 3 crs.
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ENGL 110 - Elements of Exposition
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ENGL 111: Written English and Literary Studies I
3.00 Credits
Mercy University
The writing of expository prose based on drama. Students read and analyze representative plays and write essays on assigned topics. Introduction to critical essays and research methods. There is a uniform exit examination. 3 sem. hrs. 3 crs.
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ENGL 111 - Written English and Literary Studies I
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ENGL 112: Written English and Literary Studies II
3.00 Credits
Mercy University
Critical analysis of fiction and poetry. Students read and analyze major literary works and compose a full-length research paper on an assigned topic. There is a uniform exit exam. Prerequisite: ENGL 111. 3 sem. hrs. 3 crs. The Learning Centers at Mercy College provide students with individual assistance in writing. The writing tutors at the Learning Centers are professional instructors, and their help is provided free of charge for all registered students. Currently, Learning Centers are operating at the Dobbs Ferry, Bronx, Manhattan, Yorktown, and White Plains campuses, and at every extension center.
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ENGL 112 - Written English and Literary Studies II
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ENGL 191: Honors English I
3.00 Credits
Mercy University
A close reading of selected literary texts that have interpreted human experience through a variety of worldviews. Includes field trips to museums and other cultural events. Development of skills in the writing of expository prose including the research paper. May replace general education requirement ENGL 111 or ENGL112. 3 sem. hrs. 3 crs.
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ENGL 191 - Honors English I
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ENGL 192: Honors English II
3.00 Credits
Mercy University
Further readings of masterpieces of Western culture from the Renaissance to the present. Includes field trips to museums, concerts, plays and lectures. Admission by permission of instructor. 3 sem. hrs. 3 crs. ENGL 112 is a prerequisite for all English courses numbered 200 and above.
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ENGL 192 - Honors English II
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