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Course Criteria
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3.00 Credits
This course examines the relationship between art and editorial material. Through practical training and in-class instruction students will learn how to design, edit, specify type, select color, stock, and the appropriate production process. Students will practice designing typical organizational publications such as newsletters, annual reports and collateral material. The principles of design as applied to exhibits and displays will also be covered. 3 sem. hrs. 3 crs.
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3.00 Credits
This course provides the student with exposure to and hands-on practice with current, popular wireless, web-based, satellite, cellular and desktop technologies that corporations rely on for the management and delivery of communication to employees, customers, the media and the general public. Students will research, experience and learn the advantages, and disadvantages of webcasting, video conferencing, teleconferencing, net meetings, and PDA’s and will explore the applications of these technologies in the fields of marketing, communications, employee relations, public relations, media relations, investor relations and management. Prerequisites: ENGL 111 and CISC/MATH 120. 3 sem. hrs. 3 crs.
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3.00 Credits
This course will produce professional quality newsletters or similar material, either for units of Mercy College or for outside business. Students will learn how to design newsletters, write text, do layout, negotiate with printers, and develop mailing lists. 3 sem. hrs. 3 crs.
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3.00 Credits
This course focuses on the principles and techniques of preparing and delivering oral presentations. Students will practice a variety of speech forms and styles used in business and will have the opportunity to critique their own videotaped performance. The preparation and effective use of accompanying visuals will also be covered. Prerequisite: SPCM 110 3 sem. hrs. 3 crs.
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3.00 Credits
This course reviews the most practical and productive management techniques for the planning and implementation of projects on time and within budget. Emphasis will be placed on time management, skill-building, goal-setting, resource allocation and the reporting of results. Case histories will be examined and principles of team building and motivation will also be discussed.
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3.00 Credits
This course examines the use of research techniques, measurement tools and resources to inform corporate communication planning and programming decisions. The course focuses on types, sources and uses of primary and secondary data, examines methods of conducting research, and reviews processes used in the corporate communications profession to evaluate program success and performance. Prerequisite: ENGL 111; MATH 115 or MATH 116 or ECON/MATH 122. 3 sem. Hrs. 3 crs.
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1.00 - 3.00 Credits
An appropriate in-field experience arranged through the Division of Literature, Language, and Communication. 1-3 sem. hrs. 1-3 crs.
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3.00 Credits
Students will work on a substantial original project of their own choosing. Students may work together on team projects as long as the lines of responsibility are clearly defined. The projects will serve as a means of assessing student competency levels, and showcasing student abilities for the job market. 3 sem. hrs. 3 crs.
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3.00 Credits
Students will be given an overview of the criminal justice system, commencing with a discussion of law, its sociology, its functions, etc.; then moving on into the historical origins of the system, current practices, and prognosis for the future of the criminal justice system. 3 sem. hrs. 3 crs.
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3.00 Credits
A general overview of the subsystems commonly known as corrections. Probation and parole will be covered. The punishment and treatment of offenders will be explored. Visits to federal, state, and city correctional institutions, and an opportunity to discuss correctional problems with ex-offenders will be arranged. 3 sem. hrs. 3 crs.
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