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  • CMA 2: Mass Media in American Society

    3.00 Credits
    Long Island University-C W Post Campus

    This course will introduce the student to ways of thinking critically and historically about the media culture that surrounds us and to ways of understanding the complex relationships among media, society and the individual through the 20th century to the present. Rather than covering media exhaustively, this class will examine a number of interesting and revealing examples drawn from various media and changing time periods , focusing on how our culture has adapted media from radio to Twitter to its needs and desires.
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  • CMA 20: Producing Web Media

    3.00 Credits
    Long Island University-C W Post Campus

    This course will focus on reporting and writing for the Internet in a world where convergent journalism isn't just a buzzword, but a necessity to remain relevant. Thus, this class will emphasize the importance of media integration across several platforms. In this class, we will concentrate on microblogging, blogging, and website construction. Students will learn the different components of what constitutes good online media by analyzing various samples of tweets, blogs, websites, etc. Students will then create their own tweets, blog, and website-writing and designing them according to guidelines discussed in class. All material generated features a multimedia perspective so students will use video, print, photography, and audio on their sites. We will also discuss how to use social networks and viral marketing to publicize your web presence. Prerequisites of JOU 3 & 4 are required.
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  • CMA 30: Sports Media Foundations

    3.00 Credits
    Long Island University-C W Post Campus

    This course is designed to give the student a general understanding of the history of sports and the development of sports media. Students will study the structure of professional sports teams, individual sports, college and high school sports and the international sports system.Labor relations,collective bargaining agreements and individual sports contracts will be investigated. Attention to the changing landscape of sports media in the information age will be emphasized. Prerequisite of Media Arts Screening is required.
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  • CMA 303: Introduction to Media Culture

    3.00 Credits
    Long Island University-C W Post Campus

    Introduces the student to ways of thinking systematically and critically about our massmediated culture. Several critical and theoretical approaches to popular media are applied to a variety of media genres drawn from radio, television, , film, the print media and the web. The aesthetic merit and social influence of media forms are considered.The impact of new social media is explored through student research. Prerequisite of Non-Majors as well as Honors Program are required.
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  • CMA 304: Introduction To Media Culture

    3.00 Credits
    Long Island University-C W Post Campus

    Introduces the student to ways of thinking systematically and critically about our massmediated culture. Several critical and theoretical approaches to popular media are applied to a variety of media genres drawn from radio, television, film, the print media and the web. The aesthetic merit and social influence of media forms are considered.The impact of new social media is explored through student research. Prerequisite of Non-Majors as well as Honors Program are required.
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  • CMA 4: Media Literacy: Behind the Message

    3.00 Credits
    Long Island University-C W Post Campus

    Becoming media literate means developing an understanding of how various media, both print and electronic, formulates and delivers its messages. This course gives the student the critical and analytical skills needed to interpret media messages and understand their effects on audiences. It also serves an introduction to the concepts and terms involved in analysis of media messages as a foundation for further study in this field. The student will also learn several media theories and see illustrations of their application in current media coverage. Such theoretical constructs include propaganda, influences on perception, media effects on the individual, media effects on society and institutions, and agenda-setting
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  • CMA 40: Topics in Media Arts

    3.00 Credits
    Long Island University-C W Post Campus

    This advanced course focuses on a topic of current interest in the communications field, changing each semester as new issues arise. Prerequisite of Media Arts Screening is required.
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  • CMA 5: Writing in the Digital Age

    3.00 Credits
    Long Island University-C W Post Campus

    This class will introduce you to the various writing styles and formats practiced in the media industry and will cover the basic assignments in journalism, public relations, advertising and broadcasting. We will also work on improving your writing by reviewing essential grammar rules, AP style rules, and the writing process used by all good media writers. Our focus will be on developing clear messages, analyzing your own writing as well as other writing, and learning how to proofread and edit copy. We will produce basic examples of various written communications practiced in the field, from journalism articles, to press releases, ad copy, and radio & television scripts for inclusion in a portfolio.
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  • CMA 9: Introduction to the Media Arts

    3.00 Credits
    Long Island University-C W Post Campus

    This course is an overview of mass media and their impact on society and culture. Studies of various media forms and content are used to explore questions about the relationship between media and their audiences. For non-majors only. Writing intensive sections available on occasion. Prerequisite of Non-Majors only is required.
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  • CMA 90: Careers in Communications

    3.00 Credits
    Long Island University-C W Post Campus

    This seminar for upper level students explores career opportunities in the media professions and the student's personal career interests and academic choices. The goal is to assist the student in developing appropriate career choices. Prerequisite of a Media Arts Screening is required.
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