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Course Criteria
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3.00 Credits
An overview of the theories and history of propaganda and persuasion are explored in this course to prepare the student to recognize public relations uses of rhetoric and propaganda in today's messages and communication. Negative and positive aspects are analyzed. Prerequisite of PR 1 and a Co-requisite of PR 2 are required.
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3.00 Credits
In addition to a hands-on introduction to the various software programs used by communications professionals, this course introduces practical computer skills and applies word processing, database and spreadsheet operations to a communications program developed by the student. The focus is on advertising buys, editorial pitches, media research and list development that takes advantage of word processing formats, merge mailing capability, master calendar reports, and budget response tracking that culminates in a computer-based media plan and proposal. Co-Requisite of PR 1 and 2 are required.
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3.00 Credits
This course introduces the student to an integrated typography and graphics program to produce and publish a newsletter. Practical knowledge is combined with an exploration of design, typographical principles and message effectiveness. The evaluation and assessment of the visual impact of the output is stressed as part of the creative learning experience. Students research articles, conduct interviews, collect photographs, write and design a multi-page newsletter. Prerequisite of PR 2 is required.
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3.00 Credits
Through the study and practice of real online scenarios, students learn how online businesses apply tactics to increase revenue, drive traffic and provide prospective consumers with a service or information. This course provides an understanding of the internet and online business, as well as a wide variety of internet operations, such as search engines optimization, search engine marketing, email marketing, SEO PR, viral marketing, social media, networking and other innovative strategies and measurements. Co-requisite of PR 2 is required.
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3.00 Credits
Social networks like Facebook and Twitter have become platforms for brands and organizations to connect and communicate directly with their audiences and are now integral parts of well- rounded public relations campaigns. Students will learn about the various networks and apps available, how to leverage them effectively using best practices, and strategically integrate these platforms into an overall communications plan with appropriate listening and measurement metrics. Co-requisite of PR 2 is required.
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3.00 Credits
Advanced special topics in public relations focusing on contemporary developments in the field are examined in this course. Subjects are announced when a special course runs in a semester. Prerequisites of PR 1 & 2 or permission of program director is required. Media Arts Screening is also required.
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3.00 Credits
Applied public relations prepares the student for real work assignments through participation in project opportunities, including Business Etiquette Workshops, Open Lunches, Public Relations Explorations Forum, and other assignments through part of the experience of LIU Post's chapter of the Public Relations Student Society of America (PRSSA). Permission of Public Relations Director and a Corequisite of PR 2 are required.
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3.00 Credits
This applied public relations course continues preparation of the student for real work assignments through participation in project opportunities, including Business Etiquette Workshops, Open Lunches, Public Relations Explorations Forum, officer roles, and other assignments through part of the experience of LIU Post's chapter of the Public Relations Student Society of America (PRSSA). Prerequisites: PR42 and permission of public relations director required.
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3.00 Credits
This applied public relations course continues preparation of the student for real work assignments through participation in project opportunities, including Business Etiquette Workshops, Open Lunches, Public Relations Explorations Forum, officer roles, and other assignments through part of the experience of LIU Post's chapter of the Public Relations Student Society of America (PRSSA). Prerequisites: PR43 and permission of public relations director required.
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3.00 Credits
The student is introduced to the full spectrum of writing tasks as a business professional in corporate communications. The writing of important communications, such as memos, pitch letters, speeches, bios, position papers newsletters and email blasts are the focus of assignments. Annual reports, direct mail, product descriptions, brochures and proposals are explored. Prerequisite of PR 2 is required.
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