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Course Criteria
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3.00 Credits
Techniques and strategies used to gain public support for the individual, such as a company president or media personality. How spokespersons are selected and used to project policy is examined along with the use of techniques, such as interview and speech opportunities, and gossip column reports. Prerequisite of PR 2 is required.
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3.00 Credits
This course covers persuasive communication and promotion in marketing, along with the assessment, formulation and allocation of priorities in the promotional campaign. Prerequisite of PR 2, MKT 11 are required.
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3.00 Credits
The planning and execution of special events (parades, plant tours, sports events, fundraisers, anniversary celebrations) as they are used in a public relations program. The history of "stunt" publicity and its relevance in today's public relations climate is discussed. Prerequisite of PR 2 is required.
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3.00 Credits
This course explores the preparation, research and planning of communications efforts on behalf of political candidates and elected officials. Analysis and creation of speeches, special events, advertising and publicity are covered in the context of various media as well as in face-to-face situations. Prerequisite of PR 2 is required.
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3.00 Credits
This course provides an understanding of the strategies and tools used by professionals in marketing a product or idea, increasing sales, changing an organization's reputation or positioning an organization. Students are part of a public relations team and learn how to prepare a market-oriented communications plan. Prerequisite of PR 2 is required.
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3.00 Credits
Public relations writing and techniques designed to obtain publicity are explored in this course. Students develop the analytical and writing skills required in the field. This writing course covers the styles and approaches required for writing press releases, photo captions, backgrounders, pubic service announcements, and media alerts. It covers what makes news, types of stories that interest media, and media information in general. Media and message targeting to appropriate audiences are examined and evaluated through the preparation of a press kit. Co-requisite of PR 1, CMA 5 are required.
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3.00 Credits
This course provides an overview of problems and opportunities facing the profession, helps the student identify public relations initiatives and introduces current problem-solving practices and evaluation procedures. Public relations campaigns are analyzed through a management approach that stresses strategic planning and implementation techniques. The course combines management theory in decision-making and initiatives and introduces current practice in problem-solving. Prerequisite of PR 2 is required.
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3.00 Credits
The course acquaints the student with new tools and techniques of this rapidly evolving field from a production and technology point of view. It integrates writing with digital image, electronic media production and presentation, and graphic arts technologies while monitoring change. Prerequisite of PR 2 is required.
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3.00 Credits
The role of publicity and public relations as analyzed and practiced in relation to professional teams, leagues, colleges and venues. Class work is supplemented by on-site visits.
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3.00 Credits
Introduces the business side of public relations from the agency, in-house department or entrepreneurial perspective. In addition to business basics, practical knowledge of budgeting, billing, time sheets, research techniques, client presentations, tracking methods and client relations are explored. The course develops writing and thinking skills essential to successful proposal preparation. Prerequisite of PR 1 and a Co-requisite of PR 2 are required.
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