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Course Criteria
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3.00 Credits
An overview of the theory and practice of analyzing organizational strategies and applying communication and learning theory, as well as models of practice, to designing appropriate methods of enhancing those strategies. Readings and projects focus on branding and image, change management, persuasion, and instructional design using a variety of contemporary strategies and media. The course includes a group project during which students work with a client to design systems, strategies, and messages to accomplish a specific organizational goal. Required. 3 credits.
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3.00 Credits
Comprehensive overview of communication theories, learning theories, and theories of organizing as they apply to contemporary organizational practice. Emphasis is on analytical understanding of underlying assumptions and major theoretical paradigms from the humanities, social sciences, education, and management. Required. 3 credits.
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3.00 Credits
An examination of the design and production of visual media to be used in organizational presentations. Study of visual literacy theory and research, principles of visual design, and the structuring and delivery of presentations. Students apply visual theories and principles to create still and motion images for messages in stand-up and stand-alone presentations. Required. 3 credits.
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1.00 - 3.00 Credits
In-depth investigation of particular current topicsand issues in the field. Students examine current theory and practice in a given area. A different topic is selected each term. Examples of topics include knowledge management, crisis communication, development, fund-raising, ethics, new media systems, and globalization. Elective. 1-3 credits each (up to 6 credits total). May be repeated.
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1.00 - 3.00 Credits
In-depth investigation of a particular topic in the field. Students examine current theory and practice in a given area. A different topic is selected each term. Examples of topics include knowledge management, development and fund-raising, and communication in managed care organizations. Elective. 1-3 credits each (up to 6 credits total).
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3.00 Credits
Theoretical foundations of the art of persuasion and the strategic application of such theories in communication campaigns. Students critically analyze a variety of internal and external communication campaigns, including social marketing, attempts to improve an organization¿s image, to sell products and services, to affect attitudes on an issue, and to motivate employees. Additionally, students will design organizational communication campaigns. Required. 3 credits.
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3.00 Credits
An exploration of theories, models, principles, and practices of instructional design, learning, knowledge management, and performance improvement and their applications in a variety of organizational contexts such as business, healthcare, and education. Required. 3 credits.
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3.00 Credits
Examines the theory and practice of educational computing and technology. Emphasis is on applying and integrating technology to enhance pedagogy and practice. Project oriented, focusing on designing products for instructional activities and environments with various technologies. Elective. 3 credits. (Y)
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3.00 Credits
Examines the theory and practice of educational computing and technology. Emphasis is on applying and integrating technology to enhance pedagogy in classroom and online environments. Project oriented, focusing on designing products for instructional activities and online environments with various technologies. 3 credits. (Y)
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3.00 Credits
Introduction to the design and production of media for use in organizations, including digital images, presentation software, desktop publishing, website design, multimedia and video production. Elective. 3 credits.
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