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Course Criteria
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3.00 Credits
Examination of the principles and practices of programming for television and radio stations, networks, cable and pay cable television, and satellite services. Analysis of the relation between programming and promotion and of the role of promotion in public relations and in building audience and sales. Prerequisites: TVR 12100; TVR 26000; TVR 29600. 3 credits. (F)
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3.00 Credits
Examines the development of new technologies and communication networks. The structure of the marketplace, government policy, and the social impacts of new technologies are discussed. Issues such as globalization, computer security, privacy, and changes in regulations may be covered. Prerequisites: TVR 12100; two level-2 courses in one or more of the following fields: television-radio, psychology, sociology; junior standing. 3 credits. (F-S)
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3.00 Credits
Fundamentals of selling radio, television, and cable advertising. A practical approach covering methods and techniques of selling, advertising research, ratings, surveys, merchandising, cooperative advertising, and sales promotion. Guest lecturers include station owners, managers, sales managers, media buyers, and agency personnel. This course is usually offered only in the Los Angeles program. Prerequisites: TVR 24100; TVR 29600. 3 credits. (F)
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3.00 Credits
A comparative study of Western and Eastern European mass media, with emphasis placed on their historical development, structure, organization, function, and effects in society. Issues discussed include privatization, satellite broadcasting, East-West media relations, and contemporary political use of the mass media. Prerequisites: Three courses in social sciences; junior standing. 3 credits. (F)
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3.00 Credits
A forum for discussion and analysis of various issues involved in the use of mass media in the development effort of third world countries. Examples in a number of African and Asian nations are used to illustrate the use of media support in the development process, successfully or otherwise. External and internal forces that affect media implementation are analyzed. The issue of a communications workforce, its lack in third world countries, and its impact on the present state of affairs are discussed. Prerequisites: Three courses in social sciences; junior standing. 3 credits. (S)
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3.00 Credits
Theory and practice of dramatic writing for television with emphasis placed on the development of the various series television formats. The course will feature a writing workshop with topics including character development, plotting, and marketing the finished product. Prerequisites: TVR 13100, or CNPH 10100 and CNPH 23300. 3 credits. (F-S)
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3.00 Credits
Exploration of electronic media programming in terms of aesthetic and socioeconomic contexts. The focus may include broadcast television, radio, audio recording, and nonbroadcast video. Various approaches for analyzing electronic media programming are examined, such as psychoanalytic, Marxist, sociological, and semiotic. Deals with electronic media criticism from both academic and public perspectives. Prerequisites: TVR 12100; junior standing. 3 credits. (IRR)
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3.00 Credits
This course introduces students to a critical cultural studies analysis of representations of race in the mass media, allowing us to ask why these representations take the forms they do, and what their consequences are for the way we understand the world. The ultimate objective is to place media representations of race and racism within an understanding of the power structures that shape politics, economics and society. The course focuses on the portrayals of racial minorities in the United States by various media and in various arena - in cinema, on television, in the news, in music, in sports, at the workplace, in the home, at school and in the wide social environment - exploring how our concepts of racism have been historically constructed, and how their representations affect social policy in such crucial areas as education, law and justice, and the democratic process. Prerequisites: Junior standing and two 20000-level social science courses. 3 credits.
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3.00 Credits
Examines critical, logical, and theoretical approaches to journalism, offering techniques of rational decision making that can be used by media professionals who assess information before distributing it and by media consumers who rely on published and broadcast information. Prerequisites: Three courses in social sciences, humanities, and/or communications. 3 credits. (IRR)
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3.00 Credits
A study of the role and function of media in modern societies, the effects and impact of the mass media, and the media as agents of democracy. An analysis of the relationship of British media to British society in the postwar period through examination of a wide range of material -- news, current affairs, documentary, drama, situation comedy. Prerequisites: Junior standing or above.
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