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Course Criteria
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3.00 Credits
A team centered approach to the planning of an organizational communication media campaign for a local nonprofit agency. An emphasis on the practical applications of communication theories related to promotion, persuasion and training. a variety of media from print to web sites will be used to produce a comprehensive media solution to specific and dientified communications challenges. Prerequisites: STCM 15000 or STCM 25000; STCM 23400 or STCM 24000 or STCM 35000 or STCM 37100. 3 credits. (S,Y)
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3.00 Credits
Exploration and analysis of a specific area of communication. Topics vary based on student demand and on faculty expertise and research interest. Course content and pedagogical methods meet the College guidelines for liberal arts designation. May be repeated once. Not a production course. Total number of credits in any combination of STCM 39000, STCM 39010, 22x-41200, and 22x-41210 may not exceed 6. Prerequisites: Junior standing; others vary depending on the topic. Refer to Undergraduate Course Offerings each semester. 3 credits. (IRR)
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3.00 Credits
Exploration and analysis of a specific area of communication. Topics vary based on student demand and faculty expertise and research interests. Course content and pedagogical methods do not meet the College guidelines for liberal arts designation. May be repeated once. Total number of credits in any combination OCLD 39000, OCLD 39010, TVR 41200, GCOM 41200, OCLD 41200, TVR 41210, GCOM 41210, OCLD 41210, STCM 39000, STCM 39010, STCM 41200, or OCLD 41210 may not exceed 6. Prerequisites: Junior standing; others vary depending on the topics. Refer to Undergraduate Course Offerings each semester. 3 credits. (IRR)
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1.00 - 6.00 Credits
Individual assignments designed to provide advanced applied experiences based on students' program and career goals. Specific projects may involve production or communication analysis and design; projects are determined jointly by the student and a faculty adviser and must have departmental approval. Students may take a second semester of this course with approval of the instructor. Total for STCM 41200 and STCM 49900 may not exceed 6 credits. Prerequisites: Junior standing. 1-6 credits. (F-S)
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3.00 Credits
Review and critical analysis of long- and short-term issues in integrated marketing communications, focusing on how critical and ethical considerations affect the sender and receiver of these messages. Students taking this course will look specifically at issues in advertising, public relations, marketing, and sales promotion, and how these areas now overlap to create issues in the converged realm of integrated marketing communications. Prerequisites: TVR 12000; TVR 23200; TVR 24100; MKTG 31200; integrated marketing communications major or minor. 3 credits. (F-S)
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3.00 Credits
An advanced course that focuses on the communication process of redesigning a corporate brand for an existing corporation or organization. After defining a company's essence, character, and purpose, students design and execute a corporate image across various forms of internal and external communications. Requires conceptual thinking and creative execution, and culminates in a comprehensive branding campaign for a specific company suitable for inclusion in a creative portfolio. Prerequisites: Integrated marketing communications major or minor; junior standing; STCM 33000 and STCM 33200. 3 credits. (F)
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3.00 Credits
Capstone course examining management principles and practices for communication and workplace learning professionals. Topics include developing department operations budgets, strategic planning and organizational alignment, identifying client needs, requests for proposals, senior management relations, communicating value, developing policies and procedures, assessing employee performance, project management, and change management practices. Students carry out a project for a client to investigate a communications/learning problem and design an intervention. Enrollment limited to CMD and IMC majors and minors. Prerequisites: Senior standing. 3 credits. (S)
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3.00 Credits
An advanced workshop dedicated to the planning of an actual public relations case study, including analysis of the publics involved and the media options for the practitioner; planning, budgeting, and scheduling; and development of problem-solving messages, actions, and/or events. For advanced students in business or communications or for those planning a career in public relations. Prerequisites STCM 23200; STCM 33200, STCM 33000, WRTG 31100, or STCM 34000. (F,Y)
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3.00 Credits
The essentials of advertising campaign planning, including media strategy, positioning, and ad design, culminating in a comprehensive plan for a specific product. For advanced students in marketing or communications or for those planning a career in advertising. Prerequisites: TVR 26000; TVR 24100; TVR 29600; STCM 33000; acceptance of portfolio. 3 credits. (S)
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3.00 Credits
Broad study of how factors such as learning, motivation, work environment, group interaction, communication, and management come together to influence individual and organizational performance. Includes methods for understanding these factors and for making positive change in the performance of individuals and organizations. Topics include needs analysis, performance analysis, task analysis, system modeling, and design of nontraining interventions. Involves preparing a consulting project for an organization. Prerequisites: STCM 34000; senior standing. 3 credits. (Y)
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