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Course Criteria
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3.00 Credits
`Focuses on building a strategy to meet marketing communication goals with effective advertising across a variety of media. Students will learn, think, and communicate through both copy and visuals as they gain experience in conceptualizing, designing, and writing messages for media. Students will learn how to create and present such messages, as well as how to analyze and evaluate their persuasiveness. Prerequisites: STCM 24100. 3 credits. (F-S)
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3.00 Credits
Fundamentals of writing for public relations. Emphasis is placed on format requirements of materials submitted to the media; writing for a client; persuasion in writing; and clarity, flow, and other elements of proper public relations writing style. Provides applications using news release, feature, article, editorial, and financial report formats. Prerequisites: STCM 23200. 3 credits. (F)
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3.00 Credits
The application of communication and project management principles to complex organizational events such as training seminars, product launches, fund-raising events, and conferences, providing students an opportunity to work on and critique the planning and execution of an actual event. Each student is assigned an event and conducts structured observations of meetings and activities of the event team, reflecting on current issues and trends from readings and lectures. The student is also assigned specific duties in the planning, execution, and/or evaluation stages of the event, and produces a professional portfolio and project notebook that documents and reflects on the competencies they developed. Prerequisites: STCM 23000. 3 credits. (IRR)
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3.00 Credits
The application of video communication within organizations, providing students an opportunity to design, produce, and evaluate a video program for a client. Students analyze case studies, meet with professional video communicators, maintain client relationships, and conduct needs analysis and program evaluation. Prerequisites: STCM 23400 or TVR 21500. 3 credits. (IRR)
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3.00 Credits
An examination of basic research and evaluation methods (including qualitative, quantitative and mixed-methods approaches) in applied communications settings. Emphasis is placed on theoretical bases, procedures, and ethical considerations. Skills are developed in application of techniques as well as in interpretation and criticism of studies in corporate communication, integrated marketing communications, and instructional technology. The course will focus on the methods to identify, describe, and evaluate stakeholders, determine message effectiveness, and improve strategies and communications. Enrollment limited to strategic communication majors or minors, integrated marketing communications majors, and culture and communication majors. Prerequisites: Junior standing. 3 credits. (F-S)
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3.00 Credits
An examination of the theoretical bases and applications of interactive media such as digital video, CD-ROM, and online systems, providing hands-on experience in designing, shooting, and programming interactive projects. Students are exposed to a variety of hardware and software systems and products, focusing on instructional and informational applications of these new technologies and their acceptance in the marketplace. Prerequisites: COMP11000, COMP13800, COMP15700, or STCM 15000; junior standing. 3 credits. (Y)
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3.00 Credits
This course explores the relationship between organizational communication and culture in the context of international organizations. In particular, it focuses on communication process and structure, emphasizing the creation and interpretation of messages aimed at persuasion and influence, as well as learning, training, and performance. Prerequisites: Three courses in communications; junior standing. 3 credits. (IRR)
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3.00 Credits
Advanced concepts involved in developing Internet and intranet sites for organizations including planning, design, implementation, maintenance, and evaluation. Emphasis is placed on site structure, content, navigation, aesthetics, and technology. The course combines lectures, classroom exercises, and case studies to provide an in-depth understanding of website implementation in the workplace. Prerequisites: CMD 22200. 3 credits. (IRR)
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3.00 Credits
An exploration of the relationship between organizations and the biophysical environment (viewed here as a stakeholder) and the communication methods and strategies that organizations use to inform and persuade audiences to change their environmental perspectives and practices. Students will design communication campaigns for real or hypothetical organizations (for-profit, not-for-profit, grassroots organizations) and analyze case studies that exemplify both ethical and unethical responses to environmental issues and concerns. Prerequisites: Junior standing or permission of the professor. 3 credits.
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3.00 Credits
The theory and practice of designing web-based multimedia that help people learn. Concepts of interactivity, feedback, perception, and learning are studied. Students integrate knowledge of instructional design with development skills in designing, developing, and evaluating an online project for an Ithaca College faculty member. Prerequisites: STCM 21000 or COMP 20100. 3 credits. (IRR)
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