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Course Criteria
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3.00 Credits
Study of current and emerging marketing fields, trends and issues. The course will focus on a special topic or theme (e.g., green marketing, social and nonprofit marketing) during a particular semester, giving students the opportunity to study the subject matter in depth. Prerequisite: BUS 240. 3 credits. NLA. N
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3.00 Credits
This course focuses on the formulation of marketing strategy for international operations. It analyzes decisions relating to selection of target market(s) and design of marketing programs suitable for marketing products and services in increasingly interdependent national markets. By emphasizing research of the cultural, economic and regulatory environments of business abroad, the course studies the challenges of adjusting and standardizing product, price, distribution and promotion worldwide. Prerequisite: BUS 240. 3 credits. NLA. FS
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3.00 Credits
This course examines advertising from the perspective of the global marketer. It addresss the opportunities and challenges inherent in the successful transfer of advertising appeals, messages, art, copy and other elements of an advertising campaign from one country to another. Strategic decisions relating to specification of advertising objectives, budgeting, media planning and agency selection are given particular attention. Prerequisite: MKT 414. 3 credits. NLA. F
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3.00 Credits
This course provides an in-depth examination of the export and import processes, focusing on the activities that firms need to undertake and prepare for entering the international marketplace. It discusses the basic motivations to internationalize, information and financial concerns of firms beginning to internationalize their operations, and various strategic issues affecting export and import development. Case studies and hands-on team projects are utilized to highlight product, price, distribution and promotion decision making for exports and imports in a variety of business situations. Prerequisites: MKT 414 or (BUS 240 and BEC 325). 3 credits. NLA. N
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3.00 Credits
An opportunity for marketing honors students to sharpen their analytical and decision making skills through critical reading of marketing-related articles, in-depth analysis of cases and participation in a competitive marketing simulation. Prerequisite: senior status, permission of instructor. 3 credits. NLA. N
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3.00 Credits
A study of the process of strategy formulation in marketing. This is a capstone course for the marketing major, emphasizing the integration of knowledge from all previous courses in marketing and related disciplines. Topics include planning and development of policies, implementation and evaluation of the entire marketing strategy. Case analyses and/or simulation games are employed. Prerequisites: BUS 240, completion of MKT 301, 307, 330, 414 and senior status. 3 credits. NLA. FS
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3.00 Credits
Students undertake an advanced, specialized study project not covered by the regular course offerings. Students participate in individual conferences with a faculty member to plan, execute and discuss the project. Prerequisites: Senior status, permission of department chair. 3 credits. NLA. N
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3.00 Credits
Students carry out a work project in a private or public sector organization under the direct supervision of a designated faculty member and executive. Students meet on a regular basis with other interns and a faculty member to discuss findings and common problems. Prerequisites: Senior status and approval of internship coordinator. 3 credits. NLA. FS, SU
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3.00 Credits
This course offers an in-depth analysis of processes such as motivation, leadership, group dynamics, communication, organizational change, innovation, culture and design. Theories and concepts are introduced to facilitate understanding and creative problem solving. The focus will be on behavior that can inhibit the effectiveness of organizations. The realities and the effects of the roles of power, politics, and conflict in organizations will be considered as well as the behavior of effective leaders. Special attention will be paid to the management of diversity and ethical conduct within the firm. Various experiential exercises, cases, and group projects will be used to illustrate problems and apply solutions. Not open to students who have taken MNG 321. Prerequisite or corequisite: BUS 3010. 4 credits. NLA. N
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3.00 Credits
This course explores the skills and knowledge needed to manage small business enterprises. The overall goal of this course is to facilitate an understanding of the broad pursuit of entrepreneurial dreams along with a practical examination of the day-to-day management of operations and people. Specific topics will include entrepreneurial vision and strategy, new venture opportunities, the role of the business plan, small business management and marketing, financial management in the entrepreneurial firm, E-commerce opportunities and social/ethical issues. Students will learn through case studies, interview assignments and a formal written business plan. Not open to those who have taken MNG 330. Prerequisite: BUS 220 or BUS 3010. 4 credits. NLA. WT
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