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  • MKT 308: Advertising Management

    3.00 Credits
    Iona University

    An intensive study of the principles and practices of the strategic management of advertising. The roles of the organization's advertising function and that of the advertising agency are examined. Emphasis is placed on campaign planning and its relation to the total marketing plan; the development, execution and evaluation of creative strategies; and media selection. Prerequisite: MKT 307 or permission of instructor. 3 credits. NLA. N
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  • MKT 310: Product Management

    3.00 Credits
    Iona University

    An intensive study of all aspects of product management. Topics include new product development, product design, branding, packaging, product line extensions and strategic change over the product life cycle. Prerequisite: BUS 240. 3 credits. NLA. N
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  • MKT 319: Sports Marketing

    3.00 Credits
    Iona University

    A study of the application of basic marketing concepts to the field of sports and leisure organizations. Topics include the sports consumer, research in sports marketing, the sports product, sports promotion and public relations, and future trends in sports marketing. Prerequisite: BUS 240. 3 credits. NLA. FS
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  • MKT 330: Market Research

    3.00 Credits
    Iona University

    An overview of the entire marketing research process, including problem definition, research design, use of secondary data, primary data collection, questionnaire design, sampling, fieldwork, basic data analysis and reporting of findings. Prerequisites: BUS 210, 240. 3 credits. NLA. FS
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  • MKT 3300: Market Research

    3.00 Credits
    Iona University

    An overview of the entire marketing research process, including problem definition, research design, use of secondary data, primary data collection, questionnaire design, sampling, fieldwork, basic data analysis and reporting of findings. Prerequisites: BUS 3040 and BUS 2110. 4 credits. NLA. N
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  • MKT 350: Global Fashion Marketing

    3.00 Credits
    Iona University

    Students will be introduced to the dynamic global business of fashion. Topics include: product development; marketing decisions and retail strategies for women's, men's and children's appareand accessories; global sourcing; ethical considerations; fashion trends; and emerging market sectors. Careers in the fashion industry will be explored in detail. Not open to those who have taken this topic as a MKT 406 Current Issues course. This course can be used as a Marketing or International Business major elective. Prerequisite: BUS 240. 3 credits. NLA. N
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  • MKT 360: Global Entertainment Marketing

    3.00 Credits
    Iona University

    This course examines the concepts and practical application of marketing principles in the fields of professional entertainment, including music, film, TV, video games, sports, and performing arts. The course combines readings, lectures, online research, case studies and project report writing to help students better understand the marketing imperative in today's diverse, global entertainment marketplace. Not open to those who have taken this topic as a MKT 406 Current Issues course. This course can be used as a Marketing or International Business major elective. Prerequisite: BUS 240. 3 credits. NLA. N
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  • MKT 371: Global Internet Marketing

    3.00 Credits
    Iona University

    This course examines how companies and not-forprofit organizations can use the Internet to conduct business around the world. Using an Internet-based format that promotes interactive learning, the course discusses the Internet as a platform for marketing research, marketing planning, product design, pricing, distribution, marketing communications, and online customer relationship marketing. Not open to students who have taken the course as a MKT 406 Current Issues topic. This course can be used as a Marketing or International Business major elective. Prerequisite: BUS 240. 3 credits. NLA. N
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  • MKT 402: Direct Marketing Management

    3.00 Credits
    Iona University

    An intensive study of this fast-growing form of marketing communication, which uses the Internet, direct mail, catalogs, TV infomercials, home shopping and telemarketing to interact directly with consumers. Students will explore the strategic, tactical and control elements of direct marketing in both consumer and business markets, and its role in the marketing mix. Topics include database marketing, product development and pricing, media and message selection, fulfillment, research and testing, and measurement of results. Prerequisite: BUS 240. 3 credits. NLA. N
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  • MKT 403: Retailing Management

    3.00 Credits
    Iona University

    As an introduction to the field of retail management, this course emphasizes retailing as a marketing function and as a career. The course focuses on the retail environment, planning, buying and inventory management, store design and layout, retail pricing and promotion. It also looks at the new retailing formats which include non-store retailing, the impact of technology and recent trends in international retailing. Prerequisite: BUS 240. 3 credits. NLA. N
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