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MCO 415: Internet Advertising
3.00 Credits
Iona University
This course focuses on the fundamental principles of interactive advertising. Emphasis is on positioning products and services to reach specialized markets and users of the Internet. Prerequisite: MCO 210. 3 credits. AY
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MCO 415 - Internet Advertising
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MCO 417: Advertising Media Sales
3.00 Credits
Iona University
This course provides students with an understanding of principles and techniques of effective advertising media sales. It provides a comprehensive approach to understanding the media account management process as it applies to all forms of mass media, as well as integrated marketing communications. Prerequisite: MCO 210. 3 credits. AY
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MCO 417 - Advertising Media Sales
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MCO 426: TV and Cable Programming
3.00 Credits
Iona University
A structural and critical examination of radio and television programming: genres, strategies, programming practices, criticism, regulations, issues and trends. Prerequisite: MCO 225. 3 credits. S
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MCO 426 - TV and Cable Programming
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MCO 428: Video Production
3.00 Credits
Iona University
A course in the setting up and operation of portable video equipment, as well as writing and production of various video program forms. Lab hours and special fee required. Prerequisite: MCO 225 or permission of the instructor. 3 credits. FS
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MCO 428 - Video Production
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MCO 447: Advanced Television Production
3.00 Credits
Iona University
This course provides the study and working knowledge of advanced television studio production. Students will be taught more advanced varieties of television production and will apply that knowledge toward the actual production of programs. Prerequisite: MCO 327. Special fee required. 3 credits. S
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MCO 447 - Advanced Television Production
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MCO 448: Advanced Video Production
3.00 Credits
Iona University
Advanced video production is designed as a continuation and enhancement of skills mastered in the basic video production course. Students will produce "cable ready" feature programs both on anindividual and group basis in a guided workshop format. Students will be introduced to computerized editing. Lab hours required. Prerequisite: MCO 338. 3 credits. AY
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MCO 448 - Advanced Video Production
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MCO 449: Writing for TV and Video
3.00 Credits
Iona University
This course is designed to give the beginning student an overview of screenwriting specifically for the television and video industry. Concepts to be introduced include: various media formats, concept developments, plot developments, writing treatments, scene construction, character development, idea generation, brainstorming and marketing. Prerequisite: MCO 225. 3 credits. AY
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MCO 449 - Writing for TV and Video
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MCO 476: Feature Writing
3.00 Credits
Iona University
Preparation of feature articles for the print media: discovering and researching ideas; techniques of writing various kinds of feature articles, emphasizing human interest factors and literary devices. Prerequisite: MCO 275. 3 credits. AY
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MCO 476 - Feature Writing
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MCO 478: Copy Editing
3.00 Credits
Iona University
A detailed study of contemporary copy editing practices: the role and responsibilities of the copy editor; techniques of news editing, headline writing and photo editing; basics of newspaper layout. Prerequisite: MCO 275 or MCO 213. 3 credits. S
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MCO 478 - Copy Editing
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MCO 487: Speciality Publications
3.00 Credits
Iona University
The principles and practices of editing publications such as brochures, newsletters and specialty magazines for business and non-profit organizations: planning, editing, design, production and circulation. Prerequisites: MCO 213 or 275. 3 credits. F
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MCO 487 - Speciality Publications
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