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MCO 377: News Reporting and Writing
3.00 Credits
Iona University
An intensive study of copy preparation and news reporting and writing for the print medium: basic and advanced skills of reporting and writing; structure and style of news stories and news features. Prerequisite: MCO 275 or MCO 213. 3 credits. FS
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MCO 377 - News Reporting and Writing
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MCO 386: Photo Communication
3.00 Credits
Iona University
A critical study of the potential of still photography as a medium of communication and its creative use in mass communication; practical instruction in the use of cameras, lenses and lighting. Lab work not included. Prerequisite: MCO 200. 3 credits. N
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MCO 386 - Photo Communication
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MCO 387: Magazine Concepts
3.00 Credits
Iona University
A study of the principles and practices of magazine editing and publishing: historical analysis of magazine industry and of specific types of magazines; editorial objectives and formulas; various stages of the planning and editing of general interest magazines. 3 credits. AY
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MCO 387 - Magazine Concepts
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MCO 388: Sports Journalism
3.00 Credits
Iona University
An advanced course in reporting and writing on sports for the print and broadcast media. Topics of study include coverage of sports events, interviews, profiles, columns, investigative stories, and analyses and commentaries. Prerequisite MCO 275 and word processing skills. 3 credits. AY
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MCO 388 - Sports Journalism
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MCO 389: Online Journalism
3.00 Credits
Iona University
This course familiarizes students with the use of online information sources in reporting and information gathering. Topics of study include the use of databases and the Internet for information gathering and computer-assisted reporting, critical evaluation of Internet content and the legal and ethical implications of online journalism. Prerequisite: MCO 275. 3 credits. S
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MCO 389 - Online Journalism
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MCO 397: Research Methods in Mass Communication
3.00 Credits
Iona University
The course focuses on the theory and methodology of applied mass communication research. Topics include reviews of literature, interviews, case studies, surveys, historical analysis, content analyses and focus groups. Prerequisite: MCO 200. 3 credits. AY
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MCO 397 - Research Methods in Mass Communication
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MCO 399: International Communication
3.00 Credits
Iona University
A comparative study of the mass communication and media systems of nations under varying social, political and economic systems; their development, structure, function and current state; political and economic factors that influence them; factors that facilitate or restrict the flow of national and international communication in those countries. 3 credits. N
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MCO 399 - International Communication
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MCO 403: Advertising Campaigns
3.00 Credits
Iona University
A presentation of the skills necessary to design, implement and manage advertising campaigns, with an emphasis on planning and decision making procedures applied to specific advertising problems. Prerequisite: MCO 302. 3 credits. FS
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MCO 403 - Advertising Campaigns
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MCO 410: Public Relations Case Studies
3.00 Credits
Iona University
Case studies of typical public relations problems in industry, labor, education, government, social agencies and trade associations. Prerequisite: MCO 213. 3 credits. F
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MCO 410 - Public Relations Case Studies
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MCO 413: Publicity Campaigns
3.00 Credits
Iona University
Developing and implementing public relations campaigns; hands-on experience in designing and producing materials for campaigns; emphasis on use of planning and evaluation techniques. Prerequisite: MCO 213. 3 credits. S
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MCO 413 - Publicity Campaigns
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