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JPN 203,204: Intermediate Japanese I and II
3.00 Credits
Iona University
Designed to review the structure of the language, to strengthen the student's aural/oral ability to communicate in basic everyday life situations in Japanese, and to introduce Katakana and Hiragana, two of the three main types of Japanese characters. Prerequisite: JPN 104 or equivalent. 6 credits. (3 credits per semester). JPN 203 - N JPN 204 - N
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JPN 203,204 - Intermediate Japanese I and II
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LAT 103,104: Elementary Latin I,II
3.00 Credits
Iona University
The fundamentals of the Latin language. Emphasis on grammar, forms and speedy development of reading skills. Selected readings from Classical through Medieval and Renaissance literature. The Latin roots underlying English vocabulary. Credit only for students with no previous study of Latin. 6 credits. 6 credits. (3 credits per semester). LAT 103 - F LAT 104 - S
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LAT 103,104 - Elementary Latin I,II
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LAT 203,204: Intermediate Latin I,II
3.00 Credits
Iona University
Review of the fundamentals of the Latin language. Appreciative readings of Caesar, Cicero, Ovid, Vergil, the Psalter, the Latin Church Fathers. The role of Latin in the development of later European language and letters. Prerequisite: Latin 104 or equivalent. 6 credits. (3 credits per semester). LAT 203 - N LAT 204 - N
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LAT 203,204 - Intermediate Latin I,II
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MCO 213: Public Relations
3.00 Credits
Iona University
A study of public relations as an organized body of knowledge and a professional discipline examining the techniques of communication, methods, media, and other areas of public relations expertise. 3 credits. FS
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MCO 213 - Public Relations
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MCO 225: Broadcasting
3.00 Credits
Iona University
History, technology, structure and regulation of broadcasting in the United States, including a discussion of issues, trends and the impact of nonbroadcast technologies such as cable, home video, etc., on the radio and television industry. 3 credits. FS
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MCO 225 - Broadcasting
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MCO 275: Journalism
3.00 Credits
Iona University
The history, philosophies, ethics and practices of the press with emphasis on newspapers. Basic news and feature writing, as well as copyediting techniques will be stressed. 3 credits. FS
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MCO 275 - Journalism
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MCO 300: Media Law and Ethics
3.00 Credits
Iona University
The legal and ethical issues related to the practice of mass communication: federal and state laws regulating the media; freedom of information, libel, privacy, access, copyright, obscenity, advertising and broadcast regulation; ethical issues and problems related to the media; social responsibility and selfregulation. Prerequisite: MCO 200. 3 credits. FS
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MCO 300 - Media Law and Ethics
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MCO 301: Advertising Writing
3.00 Credits
Iona University
An in-depth approach to creating advertising copy for newspapers, magazines, trade publications, radio, television, film and specialty media. Prerequisite: MCO 210. 3 credits. FS
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MCO 301 - Advertising Writing
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MCO 302: Advertising Media
3.00 Credits
Iona University
An intensive study of the various factors that determine the choice of and placement in advertising media, with an emphasis on the analytical techniques necessary to devise an effective media campaign. Prerequisite: MCO 210. 3 credits. FS
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MCO 302 - Advertising Media
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MCO 310: Advanced Advertising and Sales Promotion
3.00 Credits
Iona University
An intermediate level course that examines the various marketing components that influence the planning, execution and outcome of advertising and sales promotion campaigns. Special attention is paid to the importance of achieving a proper marketing mix to insure maximum communication effectiveness. Prerequisite: MCO 210. 3 credits. N
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MCO 310 - Advanced Advertising and Sales Promotion
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