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Course Criteria
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3.00 Credits
Designed to review the structure of the language, to strengthen the student's aural/oral ability to communicate in basic everyday life situations in Japanese, and to introduce Katakana and Hiragana, two of the three main types of Japanese characters. Prerequisite: JPN 104 or equivalent. 6 credits. (3 credits per semester). JPN 203 - N JPN 204 - N
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3.00 Credits
The fundamentals of the Latin language. Emphasis on grammar, forms and speedy development of reading skills. Selected readings from Classical through Medieval and Renaissance literature. The Latin roots underlying English vocabulary. Credit only for students with no previous study of Latin. 6 credits. 6 credits. (3 credits per semester). LAT 103 - F LAT 104 - S
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3.00 Credits
Review of the fundamentals of the Latin language. Appreciative readings of Caesar, Cicero, Ovid, Vergil, the Psalter, the Latin Church Fathers. The role of Latin in the development of later European language and letters. Prerequisite: Latin 104 or equivalent. 6 credits. (3 credits per semester). LAT 203 - N LAT 204 - N
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3.00 Credits
A study of public relations as an organized body of knowledge and a professional discipline examining the techniques of communication, methods, media, and other areas of public relations expertise. 3 credits. FS
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3.00 Credits
History, technology, structure and regulation of broadcasting in the United States, including a discussion of issues, trends and the impact of nonbroadcast technologies such as cable, home video, etc., on the radio and television industry. 3 credits. FS
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3.00 Credits
The history, philosophies, ethics and practices of the press with emphasis on newspapers. Basic news and feature writing, as well as copyediting techniques will be stressed. 3 credits. FS
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3.00 Credits
The legal and ethical issues related to the practice of mass communication: federal and state laws regulating the media; freedom of information, libel, privacy, access, copyright, obscenity, advertising and broadcast regulation; ethical issues and problems related to the media; social responsibility and selfregulation. Prerequisite: MCO 200. 3 credits. FS
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3.00 Credits
An in-depth approach to creating advertising copy for newspapers, magazines, trade publications, radio, television, film and specialty media. Prerequisite: MCO 210. 3 credits. FS
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3.00 Credits
An intensive study of the various factors that determine the choice of and placement in advertising media, with an emphasis on the analytical techniques necessary to devise an effective media campaign. Prerequisite: MCO 210. 3 credits. FS
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3.00 Credits
An intermediate level course that examines the various marketing components that influence the planning, execution and outcome of advertising and sales promotion campaigns. Special attention is paid to the importance of achieving a proper marketing mix to insure maximum communication effectiveness. Prerequisite: MCO 210. 3 credits. N
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