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Course Criteria
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4.00 Credits
This course deals with the new legal and ethical issues emerging with mass media and business in cyberspace. With the international nature of the Internet challenging the legitimacy of laws and ethics based on geography or culture, this course explores the new legal frameworks, ethical paradigms and universal policies needed to govern activity in this "virtual world" environment. Topics addressedinclude applicable federal and state laws and court decisions, libel, privacy and personal data, copyright, obscenity, electronic commerce, ethical issues related to cyberspace, social responsibility and selfregulation. 4 credits. WT
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4.00 Credits
A course in the fundamentals of writing for the electronic media from the public and corporate communications perspectives. Topics of study include structure and style of news, feature, advertising, website development and opinion writing. The course also will examine the innate structure and strategy of website information transmittal and how to effectively use multimedia elements. Online component will examine research, site analysis and online discussion about course topics. 4 credits. WT
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4.00 Credits
A study of the concepts of cyber marketing and its application in public communication. This course deals with the emerging relationship between advertising, marketing and public relations in the online media marketplace. 4 credits. FT
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3.00 Credits
An introduction to the creation and editing of animated graphic images for the World Wide Web. Students will learn the tools and palettes, and then explore how to use different techniques to create and modify animated graphics and create web interfaces. Prerequisite: ICD 2001. 4 credits. ST
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3.00 Credits
The study of aesthetics and the practical application of using photos and video in web designs. Topics include the proper use of digital still and video cameras, composition techniques, capturing photos and footage into the computer, digital photo processing, nonlinear editing, visual design principles and posting pages on the Internet. Online component will focus on the analysis of effective visual web design; in-class component will involve lecture, demonstration and hands-on instruction with digital equipment and editing software. Prerequisite: ICD 2001. 4 credits. FT
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3.00 Credits
This course provides an overview to the fundamentals of business. It introduces students to the language and functions of business through its various disciplines: law, management, marketing, accounting, finance, information and decision technology management, and production and operations management. Emphasis will be placed on the ethical and international dimensions of business within these disciplines. Designed for students interested in a business career or for students who are unsure of their interest in business and would like to explore their options in a course. 3 credits. FS
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3.00 Credits
This course provides students with a solid understanding of the concepts and principles of personal finance. It aims to offer practical guidance in managing finances and avoiding financial pitfalls. It involves using financial knowledge, skills and tools to take advantage of favorable financial opportunities to resolve financial problems, to achieve self satisfaction in developing a financial plan and to strive toward personal or family financial security. Topics include planning and budgeting, personal taxes, managing fundamental assets, managing liabilities, insurance, managing investments and retirement and estate planning. 3 credits. S
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3.00 Credits
Theory and practice of effective written and oral communication skills in a business environment; speaking and writing about accounting and business issues; preparation for speaking engagements; skills development through use of videotaping and other technology; demonstration of proficiency in writing, speaking and listening required. 3 credits. S
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30.00 Credits
This program gives students firsthand knowledge of the legislative process. Interns perform research and administrative tasks important in the daily operation of a legislative office. Students approved by lona's campus liaison and accepted by the New York State Senate/Assembly or United States House of Representatives/United States Senate Intern Committee, or counterpart legislative internship liaison organization, spend 30 hours per week in a semester-long program and meet academic requirements established by lona. Prerequisite: Approval of internship coordinator. 15 credits.
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1.00 - 4.00 Credits
A tutorial in which a student, with an average of "B"or better, pursues a special topic in his/her major area of concentration under faculty direction and guidance with the approval of the coordinator of the program. From 1 to 4 credits. N See also Independent Study courses listed under particular disciplines.
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