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BUS 109: Principles of Retailing
3.00 Credits
Genesee Community College
Credits: 3 Catalog Description: Examines types of retail stores, merchandising, operations, store location and layout, internal organization, buying, personnel management, inventory control, and sales promotion in the evolving global, high-tech "retail to e-tail" business environment. Not open to students with credit in RET 101. Three class hours. Prerequiste: None.
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BUS 110: Personal Money Management
3.00 Credits
Genesee Community College
Credits: 3 Catalog Description: Equips students with hands-on, lifelong skills including creating a financial plan for personal goals, avoiding credit trouble, saving money on everyday and major purchases (auto, homes, etc.), investing in stocks, bonds and mutual funds. Three class hours.
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BUS 111: Exploring Business Opportunities
3.00 Credits
Genesee Community College
Credits: 3 Catalog Description: Examines the personal characteristics of an entrepreneur. Conducts an investigation of a business opportunity and identifies required business criteria prior to start-up. Presents the basic foundations for entrepreneurial success. Useful for anyone interested in understanding the issues involved in starting his/her own business immediately or in the future. Prerequisites: Not open to students with credit in BUS105 or BUS225
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BUS 201: Professional Sales
3.00 Credits
Genesee Community College
Credits: 3 Catalog Description: Introduces selling principles and their applications, integrating concepts from psychology, sociology, and human relations as they apply to the art of persuasion.
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BUS 203: Advertising
3.00 Credits
Genesee Community College
Credits: 3 Catalog Description: Introduces advertising principles as part of the marketing mix. Develops skills in types of media, copy development, layout visualization, and planning and implementation of advertising campaigns including production of TV commercials.
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BUS 204: Business Management Problems
3.00 Credits
Genesee Community College
Credits: 3 Catalog Description: Analyzes the motives and behaviors of groups and individuals. Develops analytical and decision- making skills applied to business management problems. Students develop communication skills, identify problems and opportunities, make recommendations, write strategic plans and implement TQM. Prerequisite: BUS101.
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BUS 205: Business Law
1.00 Credits
Genesee Community College
Credits: 3 Catalog Description: Studies the impact of law on the business environment. Topics include ethics, contracts, sales, torts, consumer protection, criminal law, civil and criminal procedure, litigation, and the court system.
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BUS 206: Business Law
2.00 Credits
Genesee Community College
Credits: 3 Catalog Description: Studies the law of personal property and bailments; real property; landlord and tenants; wills, trusts and estates; negotiable instruments; insurance; secured transactions; bankruptcy; principal and agency; employment; sole proprietorships, partnerships and corporations; and professional liability. Prerequisite: BUS 205.
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BUS 207: Human Resource Management
3.00 Credits
Genesee Community College
Credits: 3 Catalog Description: Studies human resources managerial theories and practices appropriate for any Organization. Topics include planning personnel needs, recruiting, selecting, developing, utilizing, compensating and maximizing human resources. Prerequisite: BUS101 or BUS 105.
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BUS 208: Display and Visual merchandising
3.00 Credits
Genesee Community College
Credits: 3 Catalog Description: Visual presentations created using mannequins, props, fixtures, merchandise and signage for promotion of consumer products. Not open to students with credit in RET 211. Three class hours. Prerequisite: None.
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