|
|
|
|
|
|
|
|
|
|
Course Criteria
Add courses to your favorites to save, share, and find your best transfer school.
-
0.00 - 3.00 Credits
The basic purpose of this course is to provide an understanding and appreciation of the part management plays in the successful operation of a business. The evolution of management practices is explored along with present applications in order to maintain effective coordination and control. BUS 120 or permission of instructor. B
-
0.00 - 3.00 Credits
This course is designed to provide an in-depth study of the variety of organizations and strategies utilized to market a destination. The student will study marketing management as it relates to a destination. The student will be exposed to the structures of destination marketing organizations, funding sources, and operations. There will be opportunities for the student to apply marketing management theory, utilizing authentic destination marketing organizational models. This course provides an understanding of the various careers in destination marketing organizations. S
-
0.00 - 3.00 Credits
A continuation of BUS 227--the study of legal principles applied to business transactions. Topics covered include: partnerships, corporations, agency, franchises, bankruptcy, real property, personal property, sales, and secured transactions. B
-
0.00 - 3.00 Credits
Examines advertising as an important component in managerial marketing. Emphasis is placed on objectives, media study, strategic planning, budget considerations, control, and the measurement of advertising effectiveness. The role of advertising agencies and departments are examined. B
-
0.00 - 3.00 Credits
This course is designed to provide an in-depth study of the general principles of sports marketing. Students will study services marketing theory. The student will be exposed to the relationship between sports marketing, the success of sporting events, and the economic development for a destination. The student will study the effects sports marketing has upon the creation and development of sports facilities and venues. The student will study the role and impact of sports marketing intermediaries. The course emphasis will be focused upon public relations, sponsorship development, media relations, and various promotional techniques as they apply to professional, amateur, and youth sporting events. There will be opportunities for the student to apply sports marketing theory utilizing case studies. : BUS 126 or permission of instructor. F
-
0.00 - 3.00 Credits
This course is designed to provide an introduction to the principles of event management. A conceptual framework will be developed through definitions, models, and the utilization of case studies. The student will learn how to formulate event tourism strategies for destinations. The planning, development, management, and implementation of festivals and/or entertainment events will be the focus of study. Specific topics will include event studies, bid preparation, public and corporate sponsorship, negotiations, and volunteer staff management. Students will have the opportunity to volunteer and participate in a variety of authentic events and festivals. B
-
0.00 - 3.00 Credits
This course is designed to provide an introduction to international business and the global economic environment in which it is conducted. The process of economic globalization, international law, global finance and currencies, and the impact of information technology on international business operations will be covered. The impact of global business competition on the workplace will be discussed. Special focus will be applied to understanding the business risks that arise when firms engage in international trade, and on how global business enterprises manage those risks : BUS 120, ECO 210 or ECO 100, or permission of the instructor. S
-
0.00 - 3.00 Credits
This course is designed to select and analyze current topics associated with the field of Marketing. Topics may include Marketing Research, Customer Service, Consumer Behavior, Careers in Marketing, Customer Relationship Management, Visual Merchandising, Marketing Communications and Current events The content of this course will vary from semester to semester. S
-
0.00 - 3.00 Credits
This course is a management course wrapped in a voyage of self-discovery. Through the critical study of proven leadership theories and their practical applications, students will develop leadership styles, focus their values and beliefs, develop communication and interpersonal skills, strengthen decision-making and problem-solving abilities, and awaken the leader within. Students will be encouraged to embrace and develop a leadership style best suited to their individual personality, attributes, and temperament. F
-
0.00 - 3.00 Credits
This course provides the learner with an overview of the basic principles of electronic commerce and the related concepts, which are reflected in the current environment of the global economy. Students will develop a deeper understanding of the critical attributes of a successful participant in today's ever-changing electronic markets Current issues related to electronic commerce will be explored, including the evolving Internet; security; digital money; and ethical, legal, and environmental considerations. During this course, the student will utilize fundamental concepts learned in economics and marketing classes, integrated with computer skills to create an online business. (Also listed as CSC 247.) B
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Privacy Statement
|
Terms of Use
|
Institutional Membership Information
|
About AcademyOne
Copyright 2006 - 2025 AcademyOne, Inc.
|
|
|