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Course Criteria
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0.00 - 3.00 Credits
This course is designed to provide an introduction to sport management and an overview of the role and scope of sport events, sport management, and sport marketing as they contribute to the planning and development of a sport business or tourism destination. The student will study the components of management as applied to sport enterprises, as well as the historical, psychological, and sociological foundations of sport. The student will understand the components of sport management, event logistics, sponsorship, hospitality, use of volunteers, and licensing agreements. The student will be exposed to various sports and sports tourism careers. B
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0.00 - 3.00 Credits
This course deals with management of personal finances over the life cycle of the individual consumer Topics covered include establishment of personal financial objectives, budgeting, use of credit, property, liability and life insurance, major purchases such as housing, transportation and education; taxes, savings, investments, and retirement and estate planning. B
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0.00 - 3.00 Credits
A study of the fundamentals of professional selling as a prerequisite to the success in retailing and business occupations. Emphasis is placed on acquiring effective communication skills, self-confidence, and basic selling techniques through practical demonstration, on-site observation, and practice in retail setting. The importance of product knowledge, consumer buying motivations, and the role played by the salesperson in the store's total image are examined. F
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0.00 - 3.00 Credits
This course is an introduction to contemporary retailing as a service industry and profitable operation. A study is made of each of the five major organizational functions: merchandising, personnel, finance, operation, and promotion, with emphasis placed on career opportunities in each division. B
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0.00 - 3.00 Credits
A management approach to the study of contemporary small business practices. Students evaluate alternatives to be considered in forming policies regarding organizational structure, location, financial and legal requirements, merchandising and service standards, personnel considerations, methods of operation, promotional strategy, inventory control and accounting procedures. This course will serve as preparation for the establishment and operation of a small retail business. B
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0.00 - 3.00 Credits
This course is a comprehensive overview of the administration of the modern office in the public and private sector. The application of management principles to office operations will be covered. The course provides practical information about human relations, office technology, and management process BUS 120 or BUS 124 or permission of instructor. B
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0.00 - 3.00 Credits
This survey course introduces students to the field of public relations. It will describe the responsibilities and roles of the public relations professional in private and public entities. Topics covered will include the profession of public relations, the process of public relations, the publics involved in public relations and how public relations is practiced. (Also listed as COM 203.) Prerequisite: ENG 101. B
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0.00 - 3.00 Credits
This course is designed to provide an introduction to the general principles of marketing and an in-depth study of services marketing theory. The concepts students learn will enable them to develop the skills and aptitudes required in our emerging service economy. Students will be exposed to the relationship between services marketing and the consumer experience. There will be opportunities for students to apply services marketing theory utilizing case studies and models in health care, entertainment, business services, tourism, retailing, and financial services. This course provides the basis for further study in marketing management. B
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0.00 - 3.00 Credits
This course offers students the opportunity to master the advanced functionality of Microsoft Excel, and to apply those skills to genuine business applications such as financial modeling, reporting, and the automation of accounting and financial tasks. Although the basic functions of Excel will be covered, areas of focus include graphs and charts, the use of advanced financial functions and analytical tools, reporting templates, linking of worksheets and workbooks, importing and manipulating data, macros (automation of tasks), auditing tools, and other features especially useful to the financial or accounting professional. : ACC 101 and MAT 110 (or higher), or permission of the instructor (Also listed as CSC 212) S
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0.00 - 3.00 Credits
This course is designed to provide the student with a knowledge of the role of management science in the design of a destination. The student will have an understanding of management science and its application to tourism destination planning and development. The planning process will be a major focus of study. The student will be exposed to management issues that relate to urban and rural tourism development. The student will have the opportunity to apply knowledge through case studies of selected destinations. The course will culminate with student teams, developing a case study for a specific New York State destination. F
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