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Course Criteria
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3.00 Credits
The behavioral aspects of the social system inherent in an organizational environment are stressed. Typical managerial issues discussed are alienation, automation, bureaucracy, collective behavior, race relations, stratifications, and related problems of urbanization and ecology. Designed for the student who plans a career in management, or the small business entrepreneur, and for others who must deal with the patterned interactions of people in business. Prerequisites: MG 211 and MG 331.
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3.00 Credits
Emphasizes the formulation, implementation and management of sales strategies. Stress is placed on analyzing marketing opportunities, organizing a sales force, and controlling the marketing effort. Recruitment, retention, sales training development, motivation, sales planning, and analysis are reviewed. Cases drawn from actual business experiences are presented and discussed. Prerequisites: MK 114 and MG 211.
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3.00 Credits
This course shows the real-life applications of concepts learned in the Basic Marketing course. Extensive use of case studies is made to illustrate how marketing programs are planned and executed in both large and small companies. Analytical techniques are stressed to give the student facility with identifying marketing problems and opportunities and employing logical methods for finding solutions. Prerequisites: MK 114 and MG 211.
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3.00 Credits
International Management is aimed at investigating specific issues in the governance of multinational enterprises. Students will be examining problems of technology transfer, vertical integration, horizontal expansion, the international product life cycle, entry and exit barriers to new markets, international differences in industrial structures, job displacement and relocation, ownership, and training and development for international managers. Prerequisites: MK 326.
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3.00 Credits
No Course Description is available for this course.
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3.00 Credits
This course addresses the management of global e-commerce projects. Topics include project management, business-to- consumer and business-to-business communication, life cycle patterns, old economy vs. new economy realities. E-banking, e-finance, e-payment, e-manufacturing, e-merger/acquisition, e-markets, e-cross culture, and e-society are discussed. Prerequisite: MG 211 and CI 211.
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3.00 Credits
The purpose of this course is to enhance the student's understanding and skill in the process of change in organizations. Students will be introduced to intervention techniques, which allow them to recognize the need for organizational change as well as develop skill in implementing a program change. Prerequisite: MG 211.
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3.00 Credits
The application of management principles and techniques to the field of sports. Topics include operations of professional and amateur teams, ownership and management of teams, facilities and events, as well as decisions that must be made in regard to media, finance, personnel, and liability. Prerequisite: MG 211.
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3.00 Credits
This is a capstone course in business. The course integrates theories and techniques covered in various core and other major courses. Case studies from the point of view of the chief executive are utilized to help understand what is involved in leadership of the total enterprise. The course focuses on the crafting and implementation of strategy as a management technique. Prerequisites: All other Business core courses, EC 211-212, and Senior standing.
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3.00 Credits
An understanding of basic marketing is essential to managers in all enterprises. whether corporate, health care, educational, or cultural. This course examines the basic concepts of the marketing discipline. Looks at the marketing practices of large and small companies and explores the social dimensions and ethical considerations inherent in marketing practice. Provides an overview of marketing- related disciplines such as advertising, sales promotion, and public relations.
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