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Course Criteria
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3.00 Credits
A comprehensive survey of all aspects of customer service. Analysis of basic principles and practices leading to in-depth consideration of customer service specifics. Topics covered will include measuring customer satisfaction, managing customer service, telephone skills, handling difficult customers, and multicultural customer service. Other areas of customer service will be examined as current circumstances and areas of interest dictate. This course is the capstone course for the customer service certificate program, but is of value to anyone interested in building customer satisfaction and loyalty.
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3.00 Credits
This course is designed to study current international, regional, country-specific, industry, and firm-based issues related to concepts in international business practice and environment. Working individually and/ or in a group the student will engage in critical analysis of a broad range of selected readings and case studies. Application of concepts in global economic and business theory presented by the student through writing and discussion. Prerequisite- Corequisite Prerequisite: International Business major and BUS 116 or SOS 116 International Business Environments, or permission of instructor.
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3.00 Credits
Financial principles and procedures of capital management. Analysis of the relationship of finance to micro and macroeconomic factors such as inflation, business cycles, competition, and regulation. Emphasis on corporate goals and objectives as a determining factor in the choice of financial management policy. Financial ratios, cash budgeting, forecasting, leverage, working capital policy, capital markets, stocks and bonds, valuation, and other basic areas of finance. Prerequisite- Corequisite Prerequisite: BUS 101 Accounting II or BUS 111 Financial Accounting, MAT 092 or Equivalent.
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4.00 Credits
Development, economics, functions of advertising. Cost application, media, testing and research methods. Development of advertisements, copy and layout, methods and problems of reproduction. Planning the advertising campaigns with step-by-step developments. Lectures, discussions, demonstrations. Students are required to use the computer to generate graphics. BUS 141 Marketing is recommended as preparation for this course.
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3.00 Credits
Methods of collecting and interpreting marketing information which affects marketing management. Specific applications to problem identification in market development, gauging market potential and implementation of research designs in the marketplace.
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3.00 Credits
An examination of the complex and dynamic interaction between management and organized labor. Coverage will include the origin and growth of unions and emphasize the legal, managerial, economic, and human factors relevant to past and current labor/ management relations. The contract negotiation process and internal union structure will also be covered along with other current and timely topics. Lecture, Discussion, Case Studies, and Case Law.
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3.00 Credits
Senior capstone course which integrates various business subjects previously studied. Individual and team approach are utilized to analyze comprehensive marketing and management cases. A competitive computer based marketing simulation will give students a realistic view of the dynamic interaction of various marketing and management forces. This course is student centered and focuses on interpretation of marketing information and the development of critical thinking skills. Cases, computer simulation, discussion. Prerequisite- Corequisite Prerequisite: BUS 141 Marketing.
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3.00 Credits
An introductory study of employment law. Emphasis on statutory interpretation, case law and the overall legal environment, and legislation intent. Lecture and discussion.
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3.00 Credits
An analysis of individual and group behavior, leadership, and culture of an organization. Emphasis is placed on the psychological, sociological and other variables useful in understanding organizational behavior. Major topics include motivation, decision making, communication, group dynamics, organizational change, leadership and other related aspects of organizational behavior.
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3.00 Credits
Principles of managerial practices. Planning, organizing, directing and controlling. Exposes students to proper methods and techniques to achieve employee and job satisfaction. Topics covered include scientific management, behavioral theory and introduction to management science.
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