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Course Criteria
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3.00 Credits
Analyzes the growing use of electronic marketing techniques, specifically those involving computer-based technologies. The four P's of marketing-product, price,promotion, and place-are investigated, as well as the Internet, the Web, and geographic information systems by business-to-business and consumer marketers. It is not a Web design course, but a strategic marketing course. Prerequisite: MKT 210
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3.00 Credits
Provides students with a basic understanding of the strategic planning, operation, and management of the retail enterprise. Topics to be covered include classification of both store and non-store retailing businesses, with special attention paid to electronic retailing (e-tailing); retail customer behavior; retail marketing strategy; financial strategy; store location analysis; merchandising planning and buying; retail pricing and promotion strategies; human resource issues; store design; and service quality. Prerequisite: MKT 210
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3.00 Credits
A topic not covered by an existing course. Prerequisite: MKT 210 1-6 credits
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3.00 Credits
Marketing research as a tool of marketing management, emphasizing the role of research in planning, organizing, and controlling marketing activities. Various analytical tools for marketing research are examined and their application to practical marketing problems is illustrated. Prerequisites: ECON 210, MKT 210, MATH 140
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3.00 Credits
Covers the theory, techniques, and management of physical supply and distribution. Emphasis is placed on organization, route structure, equipment management, scheduling, control operations, inventory management, and other macro- and micro-logistics. Students must deal with U.S. government regulations, industry trends and relations, technological development, and corporate strategy. Prerequisite: MKT 210 Professional Sales 129
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3.00 Credits
Integrates marketing theories to develop solutions to marketing problems. Topics include the identification and selection of marketing opportunities, analysis of market potential, preparation of demand forecasts, formulation of competitive strategy, design and evaluation of marketing plans and programs, and decision analysis with the aid of simulation. Context includes services, not-for profit sector, and global and emerging markets. Prerequisite: MKT 210, MKT 316, MKT 320, and an upperlevel marketing course (300 or higher).
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3.00 Credits
A course of study designed especially for the supervised practical application of previously studied theory in a group setting. Done under the supervision of a faculty sponsor and coordinated with a business organization. Prerequisites: MKT 210; junior status; minimum GPA of 3.0 overall and in the major; permission of the department chair and the dean
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3.00 Credits
This is a cooperative education/field work experience in the field of marketing. The mission of the internship program is to provide students with a valuable employment experience by working, uninterrupted for a significant amount of time, with a public, private, or governmental entity in the student's geographical area. Prerequisites: MKT 210; junior status; minimum GPA of 2.5 overall and in the major; permission of the department chair and the dean
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3.00 Credits
A special project supervised by a faculty adviser. Prerequisites: minimum GPA of 3.0 overall and in the major, with the approval of the department chair and the dean 1-6 credits
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