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MGT 470: Introduction to Operations Research
3.00 Credits
William Paterson University of New Jersey
The scientific methodology of operations research and logic is applied to the decision-making process. Introduces the concepts of linear and mathematical programming and inventory, and statistical decision theories. Prerequisites: MGT 200, ECON 210, MATH 145, MATH 140
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MGT 470 - Introduction to Operations Research
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MGT 480: Seminar in Management
3.00 Credits
William Paterson University of New Jersey
Explores, in depth, selected theoretical aspects of management theories and/or the major areas within management. Each student is expected to take a major area and prepare a paper that may include decision-making processes, strategy formulation, perceptions of environmental factors, managerial values, organizational crises, and other current management topics. Students have the opportunity to write a paper based on their studies of real-world situations. Prerequisites: MGT 200, MGT 306, MGT 309
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MGT 480 - Seminar in Management
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MGT 485: Practicum in Management
3.00 Credits
William Paterson University of New Jersey
A course of study designed especially for the supervised practical application of previously studied theory in a group setting. Done under the supervision of a faculty sponsor and coordinated with a business organization. Prerequisites: MGT 200; junior status; minimum GPA of 3.0 overall and in the major; permission of the department chair and the dean
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MGT 485 - Practicum in Management
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MGT 490: Internship in Management
3.00 Credits
William Paterson University of New Jersey
A cooperative education/field work experience in management. The mission of the internship program is to provide students with a valuable employment experience by working, uninterrupted for a significant amount of time, with a public, private, or governmental entity in the student's geographical area. Prerequisites: MGT 200; junior status; minimum GPA of 2.5 overall and in the major; permission of the department chair and the dean
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MGT 490 - Internship in Management
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MGT 499: Independent Study
3.00 Credits
William Paterson University of New Jersey
A special project supervised by a faculty adviser. Prerequisites: minimum GPA of 3.0 overall and in the major, with the approval of the department chair and the dean 1-6 credits
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MGT 499 - Independent Study
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MIDDLE EASTERN HISTORY HIST 390: Islamic/Middle Eastern History and Civilization I
3.00 Credits
William Paterson University of New Jersey
The history of Islamic Civilization from the Prophet Muhammad to the Mongol invasion and destruction of the Classical Caliphate in A.D. 1258. The subjects of concentration are (1) the expansion of Islam as a political movement, (2) the formulation of the prophetic message into the religion and law that became the spiritual nucleus of the new civilization, (3) the absorption of the subject peoples (Jews, Christians, Iranians, Turks, Berbers) into the civilization and the role they played in its development and broadening visions and (4) the intellectual achievements of the high caliphate in law, theology, mysticism, science, and philosophy. Prerequisite: HIST 101
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MIDDLE EASTERN HISTORY HIST 390 - Islamic/Middle Eastern History and Civilization I
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MKT 210: Principles of Marketing
3.00 Credits
William Paterson University of New Jersey
Major emphasis on techniques for solving business problems, the development of marketing policies, and the sale of consumer and industrial products. Various marketing decisions are examined with respect to product planning, channels of distribution, promotion activity, selling and sales management, pricing, and international marketing.
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MKT 210 - Principles of Marketing
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MKT 314: Marketing Communication Strategy
3.00 Credits
William Paterson University of New Jersey
Covers the theory and management of the different elements of the integrated marketing communication mix of firms. Includes an introduction to the marketing communication process and an overview of customer psychology including models of motivation, persuasion, learning, and behavior modification. Communication issues relating to brand building and corporate image building are discussed. Each of the elements of the promotion mix-advertising, sales promotion, public relations, personal selling, and direct marketing (including communications on the Web)-are examined. Prerequisite: MKT 210
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MKT 314 - Marketing Communication Strategy
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MKT 316: Global Marketing
3.00 Credits
William Paterson University of New Jersey
A comprehensive examination of the problems and opportunities of international marketing. Provides for in- depth study of international marketing decision requirements, including strategic planning, cultural analysis, and other related topics. Prerequisite: MKT 210
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MKT 316 - Global Marketing
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MKT 320: Consumer Behavior
3.00 Credits
William Paterson University of New Jersey
Provides an understanding of how people function as consumers. This knowledge is indispensable to marketing managers as they make decisions concerning what products to offer, how to distribute them, and how to communicate with consumers. The major focus of the course is on consumers' psychological processes. In addition, the broader social, cultural, and sub-cultural influences on behavior are considered. Prerequisite: MKT 210
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MKT 320 - Consumer Behavior
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